Milkadamia Says "It’s Not You, It’s We" at Expo West 2019
ANAHEIM, Calif. (PRWEB) March 05, 2019 -- Milkadamia, the creators of macadamia nut milks and creamers, is excited to share where the future of plant-based milks is headed and how consumers can use their dollars to change the world at Natural Products Expo West from March 6-8.
Milkadamia is a delicious rich and creamy plant-based non-dairy milk rooted in eco-stewardship.
“We need to think beyond being sustainable," says Jim Richards, CEO, Milkadamia. “Sustainability is such a flaccid and uninspiring goal. Agriculture currently emits more CO2 than all forms of transportation combined. Artificial fertilizers, herbicides and insecticides continue degrading the soil, destroying the subterranean networks that are the silent engine of all life. Why on earth would we want to sustain that?”
“If an unwell friend was going downhill as rapidly, we would desperately want to heal them and bring them back to full health and strength. We would never be satisfied with ensuring their sickness and pain was sustained. To help heal the global eco ills and return a good measure of health and strength, regenerative farming is the solution we ought to pursue with all our vigor,” says Richards.
Regenerative Farming (also called Regenerative Agriculture) is defined as “a holistic land management practice that leverages the power of photosynthesis in plants to close the carbon cycle, and build soil health, crop resilience and nutrient density.1
Healthy soil captures and retains enormous quantities of Co2. In fact, Soil contains more than three times as much carbon as either the atmosphere or terrestrial vegetation2
“Milkadamia’s own farm (Jindilli) uses regenerative practices – but it is not enough that isolated farms become regenerative. It is not just small farmers, but consumers, also have real power to affect change that will positively impact the health of our planet. Consumers are possibly the only power enabled to enforce the change to Regenerative Farming on the scale necessary to alter the predicted trajectory of the health of our earth.”
Milkadamia is launching It’sRChoice (It’s Our Choice) that seeks to shine the spotlight on the immense power consumers hold.
“Every dollar spent on food not only sustains families, it also sustains industries and agricultural systems. By demanding Regeneratively Farmed products, consumers have in their hands a potent lever to hasten ever more land becoming Regenerative.”
It is R choice.
To learn more about Milkadamia and their mission to raise awareness about regenerative farming, stop by Booth N428 at Natural Products Expo West from March 6-8.
Milkadamia can be found in over 8000 retailers throughout the US.
Learn more about Milkadamia by checking out their website milkadamia.com and their Instagram @milkadamia.
For media inquiries, interviews or samples, Leah(at)teamchicexecs.com.
1Regeneration International Definition (https://regenerationinternational.org)
2 Soil Organic Carbon in a Changing World JIA Zhongjun1 , Yakov KUZYAKOV2,3 , David MYROLD4 and James TIEDJE5, 2017 Soil Science Society of China
Leah Cybulski, ChicExecs PR, http://www.chicexecs.com, 7084268730, [email protected]
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