The redesigned mobile application elevates the air travel experience through immersive design
SAN FRANCISCO, June 5, 2023 /PRNewswire-PRWeb/ -- Milkinside, a next-generation product experience design firm, today announced it has won a 2023 Webby Award for Apps, dApps and Software Best Digital Design — Aesthetic. The firm was recognized for its stunning redesign of the new Scandinavian Airlines (SAS) mobile application. The award category is judged on the visual design of a mobile application for an aesthetically beautiful, innovative, emotional design that appeals to the senses.
Established in 1996, The Webby Awards is a prestigious international award honoring excellence on the Internet. Presented by the International Academy of Digital Arts and Sciences (IADAS), this year's Webby Awards received nearly 14,000 entries from all 50 states and 70 countries worldwide.
"Our designers and artists are uniquely talented and dedicated," says Gleb Kuznetsov, Milkinside's Design Director and Co-Founder. "We usually let the work speak for itself. It's a thrill to go to New York and be honored alongside so many celebrities of the digital world for our artistry and effort."
Milkinside reimagined the air travel experience by creating an immersive and groundbreaking visual design for SAS mobile app users. Reflecting the premium nature of the established brand, the digital design captured the spirit of flying with SAS, extending all end-users' feelings of comfort and confidence. These new visual elements help to simplify the booking process, travel recommendations, and real-time flight updates while providing easy access to boarding passes and travel documents. The mobile app also includes a redesigned interface utilizing visually appealing elements to improve navigation.
"This win is rooted in the design partnership we found in the SAS team," said Milkinside Managing Partner, Kevin Davis. "In Massimo Pascotto, head of the digital team and the product champion for SAS, we found a shared understanding of the importance and process of great design. SAS came with a strong vision for how we could help them build their dream product, and we are really proud of what their trust in us made possible."
The rebranded Scandinavian Airlines mobile app is available for download on both iOS and Android platforms.
For more information about Milkinside, please visit their website.
About Milkinside
Milkinside is a globally recognized product design firm based in San Francisco, California. Working at the intersection of strategy and art, Milkinside is making the future of technology beautiful by creating emotional interfaces for everything digital including new AI and GPT-based products, automotive, transportation, web services, consumer mobile applications, user experience for complex B2B solutions and much more. Their team of designers, strategists and technologists bring creative thinking to every problem to align business needs with consumer experiences.
Media Contact
Shania Smith, Milkinside, 1 978-758-5286, [email protected]
SOURCE Milkinside
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