Award-winning diaper brand and beloved educator introduce a thoughtfully curated potty training kit designed to build confidence and make milestones more joyful
LOS ANGELES, March 16, 2026 /PRNewswire-PRWeb/ -- Following the successful launch of Millie Moon and Ms. Rachel Training Pants in 2025, award-winning diaper brand Millie Moon and global early childhood educator Ms. Rachel announce the Millie Moon Ms. Rachel Potty Training Gift Set, available exclusively at Target.
Designed to support toddlers and parents during one of childhood's most important milestones, the Potty Training Gift Set is a curated bundle that includes: Millie Moon's luxuriously soft, high-performing Training Pants featuring exclusive Ms. Rachel prints in size 3T/4T; a pack of Millie Moon Sensitive Wipes; an exclusive potty training guide with Ms. Rachel themed potty reward charts and sticker sheets; 1 foldable travel potty training seat and carry bag; and 1 wet-dry bag for when accidents happen. This thoughtful ready-to-gift potty training set makes potty training feel celebratory rather than stressful. Priced under $30, the set offers families a practical yet joyful solution as children transition out of diapers and into independence.
As potty training remains one of the most searched and discussed parenting stages, families increasingly look for products that not only perform but also help toddlers feel confident and encouraged. Ms. Rachel has become a trusted voice for millions of parents through her educational videos focused on speech development, early learning, and positive reinforcement. Her supportive approach, rooted in music, repetition, and empowerment, naturally extends to potty training, where encouragement and consistency are key.
"Potty training is a big moment for little ones and for parents," said Julea Cecil, Millie Moon Global Marketing Manager. "With Ms. Rachel, we're bringing together trusted educational guidance and premium comfort to help families approach this milestone with confidence."
Ms. Rachel added, "I'm so excited to continue this partnership with Millie Moon and support families during potty training. We want children to feel proud of their progress and parents to feel supported every step of the way."
Millie Moon has quickly earned national recognition for premium quality and accessibility. Its Sensitive Wipes were named Best Wipes for Sensitive Skin in the Parents Best of Baby Awards 2025, while its Training Pants and diapers have received honors from Best of The Bump and Good Housekeeping Parenting Awards. The Ms. Rachel Potty Training Gift Set builds on this award-winning foundation, pairing performance-driven design with playful, confidence-building prints toddlers recognize and love.
The Potty Training Gift Set will be available exclusively at Target stores nationwide and on Target.com. Prices start at $26.99.
CAA Brand Management, a division of Creative Artists Agency (CAA), negotiated the deal with Millie Moon on behalf of its client Ms. Rachel.
About Millie Moon
Millie Moon launched in 2021 exclusively at Target in the US and expanded to Loblaws in Canada in 2023. The brand has made it its mission to provide a range of luxury diapers and sensitive wipes that are expertly crafted, luxuriously soft, and designed to perform, all at an affordable price. They are passionate in their belief that every child deserves the best. Their award-winning products are available in over 8,000 stores, globally. As a company, they are also proud to support Reach Out and Read, an early literacy nonprofit helping children on their reading journey.
For more on Millie Moon, please visit: https://mymilliemoon.com/
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About Ms. Rachel
Rachel Griffin Accurso, known to millions as Ms. Rachel, is a globally recognized educator, musician, and content creator. With her widely popular Ms Rachel series (co-created with her husband and business partner Aron Accurso), she has garnered over 12 billion views on YouTube and is also available on Netflix, connecting with even more families worldwide. Ms. Rachel has transformed early learning through music, play, and positive reinforcement. Ms Rachel holds a master's degree in early childhood development and music education and is celebrated for her impact on child development.
For more on Ms. Rachel, please visit: https://www.msrachel.com/
Media Contact
Nicole Daley, Millie Moon, 1 4154088664, [email protected], https://www.mymilliemoon.com/en-US
SOURCE Millie Moon
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