MillionaireMatch Interview: This Company Is Winning Over A $52 Billion Dollar Industry
MillionaireMatch Interviewed Drori who created Daily Harvest to help others
LOS ANGELES, Sept. 14, 2018 /PRNewswire-PRWeb/ -- When people walk down the frozen food aisle to find something that is quick, tasty and healthy, they don't find a lot of frozen food options that aren't high in saturated fats, sodium, sugar or calories. The other option is to prep their own healthy meals, but only if they have the time to spare cooking a batch for a few days. For this reason, Daily Harvest was born. Rachel Drori, the founder of Daily Harvest, always enjoyed making her own meals. Daily Harvest is said to offer "frozen food without compromise." MillionaireMatch got an inside look at how Drori created the product she needed that today helps so many others.
The idea for Daily Harvest came to Drori in 2014. She wanted to eat healthy, so she spent Sundays cooking meals for the week. Realizing how time consuming it was, she wondered why a business didn't exist where people can have frozen food of great quality. So, as most entrepreneurs do, she ran forward with creating a business. In no time, she had a Shopify page up and ready for people to order healthy, frozen food in just two weeks.
With a background in marketing and branding, Drori was off on a journey for success. Her early days had her making smoothies and delivering them herself. It was very scrappy. But once she reached her goal of increasing her customers by five times, she quit her job. "It's really hard to scale a business," Drori said. Moving from a small team to large team of 50 people and a continual increase in customers was something she had not experienced before. Not only was she moving forward by trial and error, but she was also a solo founder pregnant with her first child.
"In a startup environment there's always change," said Drori. Daily Harvest is very different today. Today, the brand offers breakfast bowls and soups to it's 100k customers. With her heavy involvement in research and development, it's a sure bet that things have gotten tastier. According to Crunchbase, Drori has raised $43 million dollars. The key to her fundraising was setting a goal each round for traction. It wasn't just about the money though for Drori. She also wanted to be sure she had the right investors that could help her grow her business such as celebrity chef Bobby Flay.
Word of mouth, press and influencers have all helped get Daily Harvest more visibility. They have expanded from New York City to all over the continental U.S. Today, customers have several options on pricing as well as what food items they want in their Daily Harvest box and how often they want it delivered. This brand has changed the $52 billion dollar industry of frozen foods aisle.
Though many changes have happened over the last 2 years for Drori and Daily Harvest, one thing hasn't which is family time. This CEO makes it home by 5:30 pm everyday and shuts down for 2 hours to connect with those she loves.
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SOURCE MillionaireMatch
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