With a long resume of stunning projects, Swervo Development has transformed this historic space to host a variety of live events
MINNEAPOLIS, March 7, 2023 /PRNewswire-PRWeb/ -- Swervo Development announced today that The Historic Uptown Theater is about to start the next chapter in its history. When renovations are completed this May, the theater will re-open as a multiple purpose venue. The Uptown will be able to host live music, comedy acts, townhall meetings, Ted-talk speakers, one-act plays, film series, corporate and public events and other live performances.
Swervo Development, the team behind the award-winning redevelopment of The Armory has garnered a reputation for reinventing historic locations as dynamic event and multiple purpose destinations.
"I love this neighborhood. So the reopening of the Uptown Theater is going be a special moment for our community," said Ned Abdul, President of Swervo. "We're humbled and honored to restore the theater while reimagining the venue to be so much more than a live music destination. We've drawn our inspiration from our neighbors and what Uptown needs is people, and we believe this unique entertainment venue will help to re-energize this business district into what it once was."
Live music coming to the Uptown in May 2023
An exciting line up of shows is planned for the Uptown Theater. Minneapolis-based artists Yam Haus and Prof will be some of the first artists to play the new venue.
These shows include:
May 5 Uptown Theater Kick Off Party ft. Yam Haus
June 23 Prof
June 24 Prof
June 25 Ruel
Sept. 16 Parliament Funkadelic ft. George Clinton with George Porter Jr.
Tickets will be on sale for these shows on Friday, March 10.
The Next Era at a Historic Theater
The Uptown first opened in 1916 as the Lagoon Theater and became the Uptown in 1929. The theater is one of the oldest surviving theaters in the Twin Cities and was operational for 84 years before closing.
The tireless collaboration of stakeholders and city leaders has made this once vibrant Uptown landmark relevant again and the Uptown will now offer an incredible experience for artists, fans and the entire Community.
While it will not be a full-time movie theater anymore, the iconic balcony is staying allowing for fixed seating. In addition, special film screenings and movie premieres are plausible in the future.
The theater will offer intimate experiences for fans with a general admission floor and reserved mezzanine seating with incredible intimacy and sightlines of the stage. There will also be premium boxes on the second level with in-seat service.
Abdul says that the charm of the neighborhood is its easy access and central location.
"We hope people come here to be entertained and then visit the other great businesses around here pre- or post-show," said Abdul. "Uptown will be relevant again. We believe that the new Uptown will create the kind of buzz that will bring this iconic neighborhood back."
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Media Contact
Robb Leer, Leer Communication & Consultants, 6127010608, [email protected]
SOURCE Leer Communication & Consultants
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