Minnesota’s biggest annual consumer show has an important impact on Minneapolis and will be even bigger in 2020

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Twin Cities Auto Show to Announce a $19 Million Economic Impact on Local Economy and Will Introduce a Truck, SUV and Crossover Event in March 2020. News Conference at 11:30 a.m. on Monday, November 4 to release impact report and share details of the national truck, SUV and crossover focused summit.

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The Twin Cities Auto Show, Minnesota’s largest annual consumer show, today announced they will be releasing an Economic Impact Study detailing how the show brings a $19 million economic impact each year for Minneapolis. The report will be released at 1130 a.m. on Monday, November 4.

At the same time, the Auto Show will announce plans to add the National Truck Summit to its annual March 2020 event. The National Truck Summit will build on the auto show’s success and partner with Automotive News in 2020 to bring a focus on consumers’ growing love of trucks, SUV’s and crossovers.

The goal for the study was to better understand the full impact the event has on Minneapolis every year as the Greater Metro Auto Dealers Association (GMADA) looks for ways to grow and expand the show. The economic study was conducted by University of Minnesota Economics Professor Dr. Amil Petrin.

The report shows the Twin Cities Auto Show’s impact is generating a per-person spending that is close to or equal to that of the recent Super Bowl and Final Four. It also creates a substantial annual economic impact on the city from a show that requires little to no investment by the City of Minneapolis.

The National Truck Summit is scheduled for March 6, one day before the opening of the Twin Cities Auto Show, which will run from March 7-19, 2020. It will include consumer focus groups for manufacturers, new truck products, a luncheon hosted by Automotive News Publisher Jason Stein, and demonstrations of truck capabilities.

The Summit will feature a panel of automotive experts and the national release of new consumer data that has been collected for 2 years on the consumer purchase journey and Minnesotans’ defection from sedans to trucks, SUV’s and crossovers.

About Twin Cities Auto Show:
Now in its’ 47th year the Twin Cities Auto Show presented by the Greater Metro Auto Dealers Association brings together auto retailers from across the world and includes more that 625 vehicles from more than 35 brands. For more information please visit http://twincitiesautoshow.com/

About the National Truck Summit:
The National Truck Summit will take place March 6, 2020, one day before the Twin Cities Auto Show opens at the Minneapolis Convention Center. It will include consumer focus groups for manufacturers, new truck products, a luncheon hosted by Automotive News Publisher Jason Stein, and demonstrations of truck capabilities.

About Automotive News
The mission of Automotive News is to help business leaders better navigate the powerful and complex automotive industry. We believe that excellent journalism helps leaders decipher, comprehend and make better decisions that will move the auto industry forward. Founded in 1925, Automotive News is recognized globally for its authority, integrity and clear reporting on B2B issues related automotive manufacturers, original equipment suppliers, franchised dealers and others allied with the industry. Offerings include myriad newsletters, award programs, video broadcasts and industry-leading conferences and events. Global print and digital products include Automotive News, Automotive News Canada, Mexico, China and Europe, Automobilwoche (Germany), Fixed Ops Journal, and Shift, which is focused on future mobility. To learn more please visit http://www.autonews.com

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Robb Leer
Leer Communication & Consultants
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