Minority Entrepreneurs Pivot Amid Pandemic To Launch Outlaw Masks Fashion Brand

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Outlaw Masks is an innovative fashion brand dedicated to helping consumers protect themselves and look stylish through the use of reusable filtered face masks.

Mask Image

Outlaw Masks retail from $14.95 to 29.95, plus shipping and handling, with 10 percent of the proceeds from each sale benefiting the COVID-19 Response Fund.

“Born during a time of disorder, Outlaw Masks offers a stylish and comfortable alternative that fulfills a need in the world’s new normal.”

Amid a global pandemic and nationwide lockdown, minority entrepreneurs Carlos Gil and Reggie Williams pivoted to launch Outlaw Masks, an innovative fashion brand dedicated to helping consumers protect themselves and look fashionable, all while giving back to the COVID-19 Response Fund.

“As the world paused, my brother-in-law and I pivoted to form a new partnership as we were faced with a sudden loss of employment due to the COVID-19 crisis,” said Carlos Gil, co-founder of Outlaw Masks and best-selling author, keynote speaker and digital brand strategist. “Born during a time of disorder, Outlaw Masks offers a stylish and comfortable alternative that fulfills a need in the world’s new normal.”

Outlaw Masks are uniquely designed for safety, style and comfort. Each mask is equipped with activated carbon filters which filters out 95% of pollutants like exhaust, pollen and dust.

Design features include:

● Distinctive, stylish paisley patterns in 10 different colors
● Flexible aluminum nose clip for safety and comfort
● Double air vents for easier breathing and moisture control
● Replaceable filters for maximum protection
● Washable neoprene material for safety and hygiene
● Easy velcro closure

In addition to the masks, the brand also offers a quirky collection of one-of-a-kind graphic tees that promote and encourage social distancing.

“Like choosing the perfect tie or complementing bag, masks have quickly become an essential part of the everyday wardrobe with many cities and states requiring them to be worn while in public and during everyday interactions. Outlaw Masks are a fashionable alternative to disposable masks, allowing wearers to make the statement they choose while still being compliant,” added Reggie Williams, co-founder of Outlaw Masks and former Minnesota Twins prospect
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Outlaw Masks retail from $14.95 to 29.95, plus shipping and handling, with 10 percent of the proceeds from each sale benefiting the COVID-19 Response Fund. All Outlaw Masks merchandise can be purchased online at http://www.outlawmasks.com.

About Outlaw Masks
Outlaw Masks is an innovative fashion brand dedicated to helping consumers protect themselves and look stylish through the use of reusable filtered face masks. Uniquely designed for safety, style and comfort, the masks are available in a unique variety of styles, allowing users to put their best face forward as part of the world’s new normal. The minority-owned brand also features one-of-a-kind graphic tees that encourage and promote social distancing. For more information on the brand or to purchase a face mask, visit http://www.outlawmasks.com.

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Mayra Hernandez
Bitner Group
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