Mintent Acquires gShift to Create World-Class Content Planning, Optimization and Engagement Analytics Platform

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Marketing Software provider adds powerful capabilities with the addition of content optimization, tracking and engagement analytics.

Mintent CEO Matt Dion Announces gShift Acquisition

This technology will be an absolute game changer for marketers. I encourage anyone who has the job of producing digital content to try it out for themselves by signing up for a free account today at

Mintent Software Corp., a leading provider of content marketing software, today announced it has acquired substantially all of the assets and employees of gShift, a top provider of SEO, content performance and web presence analytics software. The acquisition combines two best-in-class companies with complementary technologies, designed to boost a marketing teams’ abilities to create powerful, engaging content and measure the impact of content investments across channels and throughout the sales funnel.

“We work with marketers who create content every day and the same two questions come up over and over again - What content should I create to engage with my audience, and how do I know if it is working?”, said Matt Dion, CEO of Mintent. “Being able to answer these two questions for our customers is the main reason we decided to merge with gShift.”

Mintent is a powerful software platform enabling marketing teams to collaborate on the planning and production of all their digital content. Now, in addition to providing shared editorial calendars, visual workflows, asset libraries and content collaboration tools, Mintent is offering its customers more powerful capabilities including:

SEO platform

The SEO Platform provides organic search discoverability insights, which inform the entire content workflow. Features include competitive intelligence, keyword research, dashboarding, reporting and more. Mintent customers will have a better understanding of the exact types of content their customers are searching for, which will result in better visibility and engagement.

Mintent Trackable Links

This exciting new feature is based on gShift’s innovative kurls analytics technology. A unique trackable link will be created for each piece of content and channel where the content is to be distributed. Customers will then be able to track, in real-time, how many clicks each piece of content is generating by channel to see clearly the return they are getting on their content investments.

“Content marketing is at the core of all strong digital marketing strategies,” said Krista LaRiviere, Founder & CEO, gShift. “Producing optimized content for ultimate discoverability in search and social and being able to prove it, is a competitive advantage gShift’s and Mintent’s clients will enjoy.”

CEO Matt Dion points out, “This technology will be an absolute game changer for marketers. I encourage anyone who has the job of producing digital content to try it out for themselves by signing up for a free account today at”

In addition to gShift’s portfolio of unique intellectual property, Mintent has also acquired gShift’s Digital Marketing Agency, which is a full-service, in-house digital marketing team specializing in integrated digital marketing strategies, SEO, Content Marketing, Social Media Marketing, Influencer Marketing and Paid Search Marketing.

Click here to watch the video announcement.

About Mintent

Mintent is the only Project Management Tool Built exclusively for Marketers. Mintent lets teams create, manage, and measure all of their marketing projects in one place. The simple yet sophisticated platform helps marketers more precisely align messages with customer buying cycles, manage concurrent editorial calendars and content marketing workflows to achieve higher returns on their content investment. Customers include CenturyLink, NYU, Allegion, Premier Inc., and Barrick Gold.

About gShift

Founded in 2009, gShift is a leading enterprise Web presence analytics and content performance platform designed to help agency and brand marketers optimize, monitor and report on attribution and the performance of their multi-channel owned, earned and paid campaigns from search through to conversion. gShift kurls combine shortened URLs, tags and cookies to produce trackable links for multi-channel content marketing campaigns. Click here to learn more.

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Matt Dion
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