NEW YORK, Dec. 23, 2019 /PRNewswire-PRWeb/ -- Mission Control Marketing, a strategic marketing agency, and Engel & Völkers Americas, a luxury real estate brand, were named a gold winner in this year's MarCom Awards for Best Strategic Communications and Public Relations Program. The MarCom Awards, which received 6,000 entries from dozens of countries, honor excellence in marketing and communication.
This represents the fourth award for Mission Control Marketing and Engel & Völkers Americas in 2019, which have included:
- The SABRE Award for Best Real Estate Campaign
- Hermes Creative Award for Best Strategic Communications and Public Relations Program
- AVA Digital Award for Best Creative and Designed Microsite
"This year was an exciting year for our brand as it relates to overall marketing and growth," said Katelyn Castellano, senior vice president of marketing, Engel & Völkers Americas. "This recognition serves as further proof that our team and our marketing partner are working effectively and cohesively. The coordinated efforts of our teams contribute to our success, from our marketing and expansion groups at Engel & Völkers Americas to the team at Mission Control Marketing to the exceptional license partners and advisors in our network."
"The foundation of any award-winning work is always the partnership between agency and client, and we are fortunate to have an amazing, smart and involved partner in Engel & Völkers Americas," said Elliot Schimel, CEO of Mission Control Marketing, an agency that works across multiple disciplines, touch points and channels, and that also boasts a research arm. "Winning awards for strategic marketing, digital creativity, branding reputation and now public relations demonstrates both our effectiveness and our versatility."
The MarCom award recognized the "Reimagining a Brand for the Americas" campaign, which served to achieve two primary business goals: to grow brand awareness for Engel & Völkers Americas among consumers and to promote the brand within the North American real estate industry with an eye toward driving expansion of the network within current markets and across the Americas. To reach these goals, Engel & Völkers Americas and Mission Control Marketing executed a strategic campaign that incorporated creative design, public relations and lead generation activities.
Highlights of the campaign include:
- More than 150 media placements secured in lifestyle, business and real estate trade publications, including Mansion Global's Top Residential Real Estate Listing in the World in 2018.
- Launch of an industry-focused microsite, evfranchise.com, to serve as the hub for the company's lead generation campaign.
- Creation of two research reports: State of Recruiting Agents and Meet HENRY: Influencing the Next Generation of Wealth.
To learn more about about Mission Control Marketing and how we develop marketing campaigns that grow business, visit missioncontrol.marketing.
About Mission Control Marketing
Mission Control Marketing is a strategic marketing agency. We partner with B2B brands to develop and execute holistic marketing campaigns, and measure our success by the results that lead to tangible business growth for our clients.
Through our collaborative process, we work with clients to understand their business, and in turn create customized campaigns that will drive the most value, whether that's a media relations campaign, thought leadership program, website redesign, email marketing reboot, or any sort of customized combination thereof.
To learn more about our work and approach, visit us at missioncontrol.marketing.
About Engel & Völkers
Engel & Völkers is a global luxury real estate brand. Founded in Hamburg, Germany in 1977, Engel & Völkers draws on its rich European history to deliver a fresh approach to luxury real estate in the Americas with a focus on creating a bespoke, white-glove concierge client experience at every stage of the home buying or selling process for today's savvy homeowner. Engel & Völkers currently operates approximately 175 shop locations with more than 3,000 real estate advisors in the Americas, contributing to the brand's global network of over 11,000 real estate professionals in more than 30 countries, offering both private and institutional clients a professionally tailored range of luxury services, including real estate, yachting and aviation. Committed to exceptional service, Engel & Völkers supports its advisors with an array of premium quality business services; marketing programs and platforms; as well as access to its global network of real estate professionals, property listings and market data. Each brokerage is independently owned and operated. For more information, visit evrealestate.com.
SOURCE Mission Control Marketing
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