NEW YORK (PRWEB) April 18, 2019
Mission Control Marketing and Engel & Völkers Americas have been jointly nominated as finalists for the 2019 North American SABRE Award in the real estate and construction category. The SABRE Awards, one of the most prestigious awards programs for marketing communications globally, recognizes “superior achievement in branding reputation and engagement.” The campaign, titled Reimagining a Brand for the Americas was selected to the shortlist from a pool of more than 2,000 entries.
“We are thrilled that our work with Mission Control Marketing has received recognition by the SABRE awards,” said Katelyn Castellano, vice president of communications, Engel & Völkers Americas. “With the unique opportunity to bring an iconic European brand into the competitive North American real estate market, our strategic public relations and marketing work with Mission Control Marketing can be directly linked to helping us achieve our ambitious business goals at every level of our franchise network.”
The campaign served to reach two main business goals: to grow brand awareness among U.S. consumers and promote the company in the real estate industry with the purpose of driving expansion of the network across North America. To reach these goals, Engel & Völkers Americas and Mission Control Marketing executed a strategic campaign that incorporated creative design, public relations and lead generation activities. Highlights of the campaign include:
- More than 150 media placements secured in lifestyle, business and real estate trade publications, including Mansion Global’s Top Residential Real Estate Listing in the World in 2018.
- Launch of an industry focused microsite, EVfranchise.com, to serve as the hub for the company’s lead generation campaign.
- Creation of two research reports: State of Recruiting Agents and Meet HENRY: Influencing the Next Generation of Wealth.
“Engel & Völkers Americas has been an amazing partner for us during the last three years,” said Elliot Schimel, Chief Executive Officer of Mission Control Marketing. “This nomination is a testament to our collaboration with the Engel & Völkers Americas team and shared vision that strategic marketing can drive business results.”
The 2019 North American SABRE Awards winners will be announced at the awards ceremony on May 7, 2019 at Cipriani 42nd Street in New York.
About Mission Control Marketing
Mission Control Marketing is a full-service marketing agency that specializes in partnering with mid-sized B2B organizations to develop strategic marketing campaigns that grow their businesses. Taking a holistic approach, we provide strategic marketing counsel and execution through a combination of earned, owned and paid media with a focus on increasing sales. Founded in September 2015, Mission Control Marketing is proud to partner with innovative brands including Bose Corporation, Engel & Völkers Americas, Prevedere, among others. To learn more about us, visit http://www.missioncontrol.marketing.