Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Mistplay's 2023 Mobile Gaming Loyalty Report Provides In-depth Look at What Drives Loyalty for Today's Mobile Gamers


News provided by

Mistplay

Oct 26, 2023, 09:30 ET

Share this article

Share toX

Share this article

Share toX

Loyalty Rating by Genre from Mistplay's Mobile Gaming Loyalty Report
Loyalty Rating by Genre from Mistplay's Mobile Gaming Loyalty Report

RPG, Strategy, and Simulation Games are the highest-rated game genres in the Mistplay Loyalty Index

MONTREAL, Oct. 26, 2023 /PRNewswire-PRWeb/ -- Mistplay, the #1 loyalty app for mobile gamers, today released the 2023 Mobile Gaming Loyalty Report, shedding important new light on the factors driving player loyalty in today's ultra-competitive app landscape. The report offers deep and fresh insights into the range of influences that make players loyal to their favorite games, as well as actionable takeaways that game developers can use to increase their games' retention, engagement, monetization, and other key metrics tied to lifetime value (LTV).

Based on an analysis of over 500 mobile games and millions of players across the Mistplay platform, the report provides a first-of-its-kind Loyalty Index that quantifies and ranks the loyalty value of the top mobile gaming genres based on a set of monetization and engagement metrics including retention, repeat purchase rate, average sessions per user, and others. By further tapping into Mistplay's engaged community of mobile gamers, the Loyalty Survey answers important questions about what motivates player's gaming habits, why they choose to install new games, what keeps them playing and spending, and more.

"Player loyalty is perhaps the single most important element for mobile publishers to focus on as the industry continues to evolve," said Jason Heller, CEO of Mistplay.

Post this

The 2023 Mobile Gaming Loyalty Report spotlights loyalty as the key to profitable growth for mobile games, measuring loyalty across the user journey so that it can be optimized accordingly based on gaming genres and player preferences. For instance, Mistplay's report depicts the intricate fluctuations between average playtime per session and number of sessions per genre and quartile. Lifestyle games, for example, show the highest average sessions per user, but rank seventh out of 13 genres when it comes to the average playtime per session. It's also important for developers to understand how player motivations and negative factors impact loyalty; the Loyalty Survey found that the third top motivation for continuing to play a game was enjoyment of new content & updates, yet at the same time 39% of gamers will quit playing if a mobile game releases a poorly received update and it isn't fixed within a week.

"Player loyalty is perhaps the single most important element for mobile publishers to focus on as the industry continues to evolve," said Jason Heller, CEO of Mistplay. "It's the lifeblood of strong LTV and long term enterprise value for gaming publishers. Loyalty can be a challenge to measure by just a single metric, and its complexities must be carefully considered within the context of each game. We designed the Mobile Gaming Loyalty Index and our Player Survey to help publishers and developers take a deep dive into what loyalty really means. We also want to help the industry understand that cultivating player loyalty isn't just an empty buzzword to throw around, but a required set of mindsets, behaviors, and capabilities to operationalize."

A sampling of other key findings from the 2023 Mistplay Gaming Loyalty Report include:

  • RPG and Strategy games garner the most loyalty: Role Playing Games (RPG) ranked the highest score on the Mistplay loyalty rating out of all genres, with a score of 75 out of 100, followed by Strategy games (70), Simulation games (67), and Lifestyle games (61), respectively.
  • Lifestyle games see the highest average sessions per user. These games also drive strong monetization by ranking first for share of spenders by D30 and third for repeat purchases. With bite-sized and compellingly-repeatable gameplay tasks, these games are designed to bring players in multiple times throughout the day and spend incrementally to achieve their aspirations.
  • Puzzle games are king for pure retention. The genre ranks first for D30 retention, and with a large delta between the overall and top quartile, there's plenty of opportunity for growth within this category as games continue to engage a large casual audience.
  • Loyalty begins from the very first ad impression: With half of players choosing to install a game within a few days of first seeing an ad, making an impression is crucial – and one thing players look for is authenticity in advertising, with 71.7% of mobile gamers reporting it's important to see actual gameplay footage in ads. But keep in mind that you won't get everyone, as 36.7% of players typically ignore ads entirely.
  • High-value spenders have different gameplay and spending motivations: Players who spend over $100 on mobile games are 28% more likely than other players to play at least eight games per week; They're also 55% more likely to spend money to keep pace with other players than other spenders are (22.2% to 14.3%).
  • A sense of progression keeps players motivated: The top two reasons why mobile gamers continue playing a game are the desire to continue progressing (56.8%) and to avoid abandoning their progress (50.3%).

To download the complete report, visit www.mistplay.com/reports/mobile-gaming-loyalty-report-2023

About Mistplay

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers uses Mistplay to discover new games to play and earn rewards. Headquartered in Montreal and launched in 2016, Mistplay has climbed the ranks as a media source for game publishers, most recently ranking Top 5 Best media sources for Global ROI and Retention in the 2023 Singular ROI Index. Follow Mistplay on LinkedIn for company news and updates or read more about how to partner with us at https://www.mistplay.com/advertising.

Media Contact 
Lauren Tascan
Candor
lauren @ candorcontent.com

Company Contact
Kyle West 
Mistplay
[email protected]

Media Contact

Lauren Tascan, Candor Content for Mistplay, 1 514-867-5050, [email protected], https://www.mistplay.com/

SOURCE Mistplay

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.