Mixhalo and TSX Entertainment Partner to Bring the Future of Immersive Live Entertainment to Times Square NYC

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Through Mixhalo’s real-time audio platform, visitors to TSX in Times Square will enjoy crystal-clear audio coming straight from the soundboard to their mobile phones

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Visitors of Times Square, New York can soon enjoy immersive, never-before-possible live entertainment experiences with crystal-clear audio – simply with the phone in their pocket and a pair of headphones.

Mixhalo, the augmented audio platform that unlocks high-fidelity, low-latency audio for fans at live events, and TSX Entertainment, the ultimate entertainment destination where fans will tune in for epic experiences and artist-defining moments, today announced a new partnership to bring riveting live entertainment experiences to Times Square NYC.

TSX’s 18,000 square foot digital screen opens to reveal the first permanent stage overlooking Times Square. With Mixhalo, for the first time ever, fans can unlock crystal-clear, real-time audio coming straight from the soundboard during performances and other events via the TSX app and a pair of headphones. The high-fidelity audio experience is the same one that artists like Pharrell, Aerosmith, Sting, Metallica and Incubus have brought to their fans using Mixhalo as a premium experience to supplement a concert venue’s audio system.

“Everything we do at TSX is about defining the future of entertainment – and Mixhalo certainly embodies that,” said Ivan Yee, Co-CEO of TSX Entertainment. “The first time I experienced Mixhalo myself, my mind was blown; it’s truly a game changing experience. The future of immersive audio is here, and we’re ready to show the world.”

“Times Square is one of the most iconic destinations across the globe, and we’re thrilled to partner with TSX to leverage this incredibly influential platform and show the world how powerful the Mixhalo experience really is,” said John Vars, CEO of Mixhalo. “Together, Mixhalo and TSX Entertainment are pioneering the future of immersive live entertainment.”

TSX Entertainment was founded by Fortress Investment Group LLC and music industry innovator Nick Holmstén. Fortress is a key investor in Mixhalo and led their latest $24 million Series B funding round.

TSX’s flagship is located at TSX Broadway, a $2.5 billion plus, 46-story tower on the corner of 47th Street and 7th Avenue developed by L&L Holding Company and Fortress Investment Group. TSX boasts an impressive slate of industry investors, including heavy hitters The Weeknd, Austin Rosen, and Wassim “Sal” Slaiby, among others, with Fortress Investment Group as the lead investor in the entertainment company as well.

More details on performances and events at TSX with Mixhalo’s real-time audio solution will be released in the coming months.

About Mixhalo
Mixhalo is an augmented audio platform that unlocks never-before-possible fan experiences at live events and beyond. Powered by proprietary, cutting-edge wireless networking technologies, Mixhalo elevates the live music experience by offering in-ear, soundboard-quality audio to all fans – via their own phones and headphones – so they can listen just like the artists on stage. Fans can even access unique mixes, like the guitar mix, or the drums. In live sports, teams and venues use Mixhalo to deliver multiple channels of audio content, which could include home and away radio broadcasts, Spanish language broadcasts, celebrity commentary and other custom content – all perfectly synchronized with the live action.

Mixhalo clients and partners to-date have included: Aerosmith, Charlie Puth, Incubus, Metallica, TechCrunch Disrupt, Sting, and multiple teams across MLS, the NBA and the NHL. The company is backed by investors including Fortress, Foundry Group, Sapphire Sport, Founders Fund, Defy Partners, Cowboy Ventures, Red Light Management, and others in technology, sports and entertainment. For more information, visit https://www.mixhalo.com or follow us on Instagram at @Mixhalo.

About TSX Entertainment
TSX Entertainment empowers the world's most innovative artists and brands as a one-of-a-kind entertainment company creating an integrated, innovative, interactive, and immersive brand platform that redefines the entertainment experience of the future. The company goes beyond music-creating integrations to make some of the world's biggest brand launches, drops and cultural moments in the metaverse and at its flagship property in Times Square. Check out the future of entertainment for yourself at tsxent.com.

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Kira Wolfe
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