Mixhalo Names Corey Laplante President Amidst Torrent of Deal Activity
NASCAR, TSX Entertainment, L-Acoustics among latest in Laplante's leadership deals
SAN FRANCISCO, June 6, 2023 /PRNewswire-PRWeb/ -- Mixhalo, the ultra-low latency networking technology that unlocks high-fidelity, immersive audio for fans at live events, today announced COO Corey Laplante will now also serve as the company's President, spearheading revenue and operations. In his expanded role, Laplante will reinforce Mixhalo's commitment to enhancing the way fans experience live events by focusing on further expanding the company's reach and category leadership.
In the past 12 months, Mixhalo has signed a major global distribution deal with industry pioneer L-Acoustics, and has inked partnerships with NASCAR, TSX Entertainment, Sting, The Seattle Kraken, and FC Dallas, among others, giving teams, bands, and live event organizers a new way to connect directly with - and enhance the experience for - fans.
"What we are seeing now is the culmination of years of effort developing this technology, demoing it for partners, and gathering data on consumer engagement," said Laplante. "It has been a slog, and I have spent more time in airports and hotels than I ever imagined, but it is so rewarding to see this technology finally sweeping through the live sports and entertainment ecosystems, just as we always knew it would."
Laplante has been with Mixhalo since early 2019, initially joining as Head of Legal and working up to General Counsel and VP of Operations and then COO. Prior to Mixhalo, he was a litigator at leading law firms Skadden, Arps, and Wilkinson Stekloff, working on bet-the-company trials, including multiple pieces of sports litigation.
"Mixhalo would not be where it is today without Corey … he identifies the partners who are eager to innovate and embrace new technologies and then he wins their trust because he genuinely cares about delivering for them and their fans," said John Vars, CEO of Mixhalo. "He's also unflappable – which I attribute to his background working on those high-stakes trials early in his career – and that is critical when you are in the trenches with someone."
About Mixhalo
Mixhalo is an ultra-low latency networking technology that unlocks never-before-possible fan experiences at live events and beyond. Powered by proprietary, cutting-edge wireless networking technologies, Mixhalo elevates the live music experience by offering in-ear, studio-quality audio to all fans – via their own phones and headphones – so they can listen just like the artists on stage. Fans can even access unique mixes, like the guitar mix, or the drums. In live sports, teams and venues use Mixhalo to deliver multiple channels of audio content, which could include home and away radio broadcasts, Spanish language broadcasts, celebrity commentary and other custom content – all perfectly synchronized with the live action.
Mixhalo clients and partners to-date have included: Aerosmith, Charlie Puth, Incubus, L-Acoustics, Metallica, NASCAR, Sting, TechCrunch Disrupt, TSX Entertainment, and multiple teams across MLS, the NBA and the NHL. The company is backed by investors including Fortress, Foundry Group, Sapphire Sport, Founders Fund, Defy Partners, Cowboy Ventures, Red Light Management, and others in technology, sports and entertainment. For more information, visit http://www.mixhalo.com or follow us on Instagram at @Mixhalo.
Media Contact
Kat Madariaga, Mixhalo, (415) 602-4395, [email protected]
SOURCE Mixhalo
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