With endless opportunities to collaborate and co-develop hybrid solutions together, from sports venues to immersive concert experiences, we look forward to shaping the future of live sound with Mixhalo.
SAN FRANCISCO (PRWEB) December 14, 2021
Mixhalo, creator of the wireless networking technology that delivers pristine, high-quality audio in real-time to attendees at live events, today announced a $24 million Series B round led by funds managed by affiliates of Fortress Investment Group LLC (“Fortress”). Mixhalo was conceptualized by Incubus Guitarist and Songwriter Mike Einziger and Internationally-Acclaimed Violinist Ann Marie Simpson-Einziger, who wanted to give every fan in the venue the same stellar sound they hear through in-ear monitors while performing. The new funding will be used to scale up all aspects of the business, from engineering and marketing to growing the team.
Already putting its new capital to work, Mixhalo has made a series of key engineering hires and appointed veteran tech lawyer Dana Jewell as its General Counsel. With more than 20 years of legal experience in startups to Fortune 100 companies, including Dell and eBay, she recently built and led the legal team at Edtech leader Chegg during a period of explosive growth and international expansion. At Mixhalo, Jewell will work closely with the commercial team to shape and close new deals, drive Mixhalo’s intellectual property strategy, build out compliance infrastructure, and mitigate risk as the company continues to grow.
“It’s been a tough couple of years for the entertainment industry, but we’ve persevered by staying focused on improving our product while securing key partnerships along the way,” said John Vars, CEO of Mixhalo. “Now that live sports and entertainment have returned, and we have a fresh $24 million in the bank, we can reinforce our ranks with incredible talents like Dana who will help us unlock the magic of Mixhalo and delight fans everywhere.”
L-Acoustics, the industry leader in premium sound reinforcement and immersive technologies for live events, enters as another new major investor and exclusive professional audio partner. Mixhalo’s Series A investors also contributed to the round, including Foundry Group, Sapphire Sport, Founders Fund, Defy Partners, and Another Planet Entertainment.
Mixhalo was recently selected to provide the live audio experience for TSX Entertainment, a first-of-its-kind entertainment company creating an integrated, interactive, and immersive model that empowers artists to redefine the entertainment experience of the future. Founded by Fortress and music industry innovator/disruptor Nick Holmsten, TSX Entertainment will use Mixhalo technology to power a next generation live concert experience at its venues. The company is expected to debut Mixhalo technology at TSX Broadway, a $2.5 billion purpose-built, entire-building, immersive branding, retail, hospitality and entertainment project boasting the only permanent stage in the heart of New York's Times Square -- the most heavily pedestrian trafficked location in the world.
“We believe that Mixhalo will fundamentally transform the future of live events, and we’re excited to invest in them to make this future a reality,” said Ivan Yee, Managing Director of Fortress Investment Group and Co-CEO of TSX Entertainment. “Personalized, immersive, premium experiences are what fans want at live events. Mixhalo delivers on that.”
“Investing in Mixhalo as a strategic partner was a no-brainer for us; not only do we believe in the product, but we share the same vision of elevating the listener experience,” said Laurent Vaissié, CEO of L-Acoustics. “With endless opportunities to collaborate and co-develop hybrid solutions together, from sports venues to immersive concert experiences, we look forward to shaping the future of live sound with Mixhalo.”
Despite challenges the live entertainment industry faced in the pandemic, Mixhalo demonstrated incredible momentum over the past 18 months. In addition to launching a set of new product advancements in June, the technology has been adopted by prominent music venues and artists, including Colorado’s famed Red Rocks Amphitheatre and Sting for his “My Songs” residency at Caesars Palace in Las Vegas, as well as top major league sports teams, including Los Angeles Football Club (MLS), The Sacramento Kings (NBA), and The Buffalo Sabres (NHL).
How Mixhalo Works
Mixhalo’s no-latency, network-based technology delivers pristine, high-quality audio and other data in real time to attendees at concerts, sporting events, conferences, and any other live event where people gather to consume content.
At a Mixhalo-powered event, fans use their phone, headphones and the free Mixhalo mobile app to unlock crystal-clear, real-time audio coming straight from the soundboard. As a result, every seat - including the nosebleeds - has access to better, more immersive audio, transforming the live event experience. Applications for the platform are extensive, and include: Concerts and Festivals; Conferences and Trade Shows; E-sports and Sporting Events; Interpretation Services; Museums, Megachurches and more.
Mixhalo is a real-time audio platform delivering a high-quality, immersive experience for live events including concerts, conferences, festivals, sporting events, and anywhere people gather to hear content. Founded by Incubus guitarist and songwriter Mike Einziger and internationally-acclaimed violinist, Ann Marie Simpson-Einziger, Mixhalo enables live event organizers to give audiences exactly what they came for, with real-time audio delivered directly to attendees’ own phones (via a free app) and headphones.
Clients and partners to-date include: Aerosmith, Charlie Puth, Incubus, Metallica, TechCrunch Disrupt, Sting, STAPLES Center (soon-to-be Crypto.com Arena), and multiple venues housing NBA and NHL teams. The company is backed by investors including Foundry Group, Sapphire Sport, Founders Fund, Defy Partners, Cowboy Ventures, Red Light Management, and others in technology, sports and entertainment.