“MMA accomplishes what no other trade association even attempts—bringing the entire ecosystem together by adding leadership from media and adtech/martech companies into its circle.”
NEW YORK (PRWEB) December 09, 2020
MMA, the global trade group architecting the future of marketing, today announced significant additions to its Global and North American Boards, including the CMOs of SAP, RB, Hyundai, Adobe, Peloton, Western Union, Salesforce, Uber, Walgreens Boots Alliance, Samsung and Walmart and the CROs from Twitter and Roku, among others.
MMA’s Global Board is led by Deborah Wahl, CMO of General Motors, who was appointed Chair in July. She assumes the position from Karin Timpone, the former Global CMO for Marriott International. Timpone will remain on the Board as Chair Emeritus.
The North American Board continues to be led by Norm De Greve, CMO of CVS Health Corporation.
A full list of both new and existing Global and North American Board members follows.
The appointments further the non-profit MMA’s position as the industry organization with the most significant marketing leadership representation on its boards, which now features 35 CMOs in total. This is up from 10 years ago, when there was representation from only one marketer.
The appointments continue MMA’s transformation into the leading global think tank, community and advocate for the true advancement of marketing and advancing marketing as a discipline. This, through the development of unique and powerful intellectual property, research, tools and thought leadership.
“MMA accomplishes what no other trade association even attempts—bringing the entire ecosystem together by adding leadership from media and adtech/martech companies into its circle. It’s my honor and pleasure to head the Global board of directors, which is composed of many of the best and brightest of my fellow CMOs and industry leaders,” said General Motors’ Wahl. “From the Great Marketing Growth Debates, which delve into the best growth philosophies from the brightest minds, to the creation of a new assessment tool that helps marketers determine the best marketing organization, MMA is doing the hard work so that its members can benefit—along with the rest of the ecosystem.”
“Working with the MMA has been one of the more valuable decisions I’ve made because its mission overlaps near perfectly with my goals and needs—as well as those of other CMOs across marketing. It provides a robust forum for the intellectual pursuit of the issues that matter most to our industry and no one attacks them more aggressively than the MMA,” added CVS’ De Greve. “The MMA devotes its efforts exclusively to solving the problems of the modern marketer, relying on science and math to support its recommendations to marketers looking to achieve better return on investment. There are no sacred cows or quaint tropes to lean on—just hard work and results-driven solutions.”
In 2020 MMA focused its efforts on delivering valuable tools and strategies that aid marketers in improving ROI on their marketing spend—all in the midst of a pandemic that has thrown the U.S. economy into turmoil and the world of marketing with it.
Despite these challenges, MMA throughout the year organized a series of Great Marketing Growth Debates, which pitted the marketing growth frameworks of the leading marketing academics against each other, including Dr. Dominique “Mike” Hanssens, Prof. Byron Sharp, Dr. Peter Fader, and Dr. Leslie Wood. As part of that series, MMA introduced the Outcome-Based Market 2.0 marketing growth framework, which can increase return on ad spend by up to 50% and identified a whole new targeting customer segment called the “movable middles.”
Through its Marketing Org Structure Think Tank, held in partnership with MarCaps, MMA introduced the MarCaps Readiness Assessment, an organizational framework that allows CMOs to evaluate both strengths and areas for improvement mapped against an inventory of 72 never-before-documented capabilities defining the modern marketing discipline. This enables them to prioritize what activities to do more of and, even more difficult to assess, what to do less. The effort was featured and covered in an article in the November/December issue of Harvard Business Review.
“It’s been a main mission of mine since taking over leadership of MMA in 2010 to boost our Board’s ranks with the best and brightest CMOs from all corners of the marketing, media and tech landscape,” said Greg Stuart, CEO, MMA. “I’m proud to have accomplished that and make MMA the most representative body among all the associations. We strive to bring everyone into our tent so that challenges that affect all parties can be tackled and solved for communal benefit. And we get this done through the rigorous application of science and unique knowledge.”
Elected by the MMA’s global membership, new Board members will serve a two-year term beginning immediately. The new Global Board Members and existing Global Board Members include:
New Global Board Members:
Alicia Tillman, Global Chief Marketing Officer, SAP Global Marketing Inc.
Amardeep Kahlon, VP, General Manager, US Nutrition, RB
Angela Zepeda, Chief Marketing Officer, Hyundai Motor America
Bob Lord, SVP, IBM, Cognitive Applications, Blockchain and Ecosystems, IBM
Dara Treseder, SVP, Head of Global Marketing & Communications, Peloton
Jay Jaffin, Chief Marketing and Digital Officer, Western Union
Jon Kaplan, Chief Revenue Officer, Pinterest
Mary Hines Droesch, Chief Marketing Officer U.S., Citi
Thomas Ranese, VP, Global Marketing, Uber
Vineet Mehra, Global Chief Marketing Officer, Walgreens Boots Alliance and Chief Customer Officer, Walgreens
Wanda Young, Chief Marketing Officer, Samsung
William White, Chief Marketing Officer, Walmart Inc.
Ann Lewnes, EVP & Chief Marketing Officer, Adobe Systems Incorporated
Elizabeth Herbst-Brady, VP, Head of North American Sales & Global Client Solutions, Verizon Media
Sarah Personette, VP, Global Client Solutions, Twitter
Scott Rosenberg, SVP & GM Platform Business, Roku
Stephanie Buscemi, EVP & Chief Marketing Officer, Salesforce
Re-elected Board Members:
Allan Thygesen, President, Americas, Google
John Trimble, Chief Advertising Revenue Officer, SXM
Linda Yaccarino, Chairman, Global Advertising and Client Partnership, NBCUniversal
Existing Board Members whose terms were not up for re-election:
Chair: Deborah Wahl, Global Chief Marketing Officer, General Motors
Chair Secretary: Carolyn Everson, VP, Global Marketing Solutions, Facebook
Chair Emeritus: Luis Di Como, EVP, Global Media, Unilever PLC
Chair Emeritus: Karin Timpone, Global Marketing Officer, formerly Marriott
Chair Emeritus: John Costello, President, Global Marketing & Innovation, formerly Dunkin’
Treasurer: Stephen McCarthy, President & CEO, GroundTruth
Ayesha Gilarde, Chief Marketing Officer, Match
Jill Baskin, Chief Marketing Officer, The Hershey Company
Joanna Lu, VP of Marketing, Greater China and Korea, The Coca-Cola Co.
Kellyn Kenny, Global Chief Marketing Officer, formerly Hilton Worldwide
Lynne Biggar, EVP, Chief Marketing & Communications Officer, VISA
Telisa Yancy, Chief Operating Officer, American Family Insurance
Jodi Allen, EVP and Chief Marketing Officer, formerly Hertz
Rebecca Messina, Global Chief Marketing Officer, formerly Uber
Antonio Tomarchio, CEO & Founder, Cuebiq
Charles Manning, President & CEO, Kochava
Greg Glenday, CEO, Lightbox
Jack Philbin, Co-Founder & CEO, Vibes
Jeff Lucas, VP of North America Sales & Global Client Solutions, formerly Verizon Media
Jeremi Gorman, Chief Business Officer, Snap Inc.
Rita Ferro, President, Disney Advertising Sales, The Walt Disney Company
Ted Prince, President, Analytic Solutions, Neustar
Janet Balis, Americas Customer and Growth Market Leader and Marketing Practice Leader, EY
Suzy Deering, Global Chief Marketing Officer, formerly eBay Inc.
MMA Regional Representatives to Global Board:
North America: Lou Paskalis, SVP; Enterprise Media Executive, Bank of America
LATAM: Alberto "Banano" Pardo, Founder & CEO, Adsmovil
LATAM: Gustavo Aguiar, Director Marketing Transformation and E-commerce Latam, Johnson & Johnson
APAC: David Porter, VP, Global Media, APAC & Africa, Unilever
New North America Board Members:
Andrea Zaretsky, Chief Marketing Officer, E*TRADE
David Carrel, Director of AWS Global Marketing, Amazon
Eddie Revis, VP, Brand Marketing, Strategy & Media, Chobani
Kevin Frisch, VP, Marketing, Intuit
Lauren Weinberg, Global Head of Marketing and Communications, Square
Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell Soup Co
Melissa Brotz, Chief Marketing and Communications Officer, Abbott
Michael Lacorazza, EVP, Chief Marketing Officer, Wells Fargo
Remi Kent, Chief Marketing Officer, Consumer Business Group, 3M
Theresa McLaughlin, Global Chief Marketing, Citizenship & Customer Experience Officer, TD Bank
Tracy-Ann Lim, Chief Media Officer, JP Morgan Chase Bank
Yin Woon Rani, CEO, MilkPEP
Blake Chandlee, VP Global Business Solutions, ByteDance Inc. (TikTok)
John Piontkowski, VP, Client Sales and Strategy, Verizon Media
Lee Brown, Global Head of Advertising Business, Spotify
Melissa Waters, Global VP of Marketing, Instagram
Re-elected Board Members:
Gail Horwood, Chief Marketing Officer, North America, Kellogg Company
Jennifer Gardner, Senior Director of Media North America, Unilever
Tressie Lieberman, VP, Digital Marketing and Off-Premise, Chipotle
Jon Suarez-Davis, SVP, Marketing Strategy & Innovation, Salesforce
Mike Romoff, VP, Global Agency and Channel Sales, LinkedIn
Stephen Frieder, President of the Americas, Adobe Systems Incorporated
Suzie Reider, Waze Ads Global Managing Director, WAZE
Current Board Members (whose terms continue and/or do not require a membership vote):
Chair: Norman De Greve, Chief Marketing Officer, CVS Health Corporation
Chair Emeritus: Louis Paskalis, SVP; Enterprise Media Executive, Bank of America
Chair Emeritus: Jack Philbin, Co-Founder, President & CEO, Vibes
Amit Shah, President, 1-800-Flowers.com
John Sheldon, Chief Marketing Officer, SmileDirectClub
Scott Kelly, Global Digital Marketing Director, Ford Motor Co.
Tariq Hassan, Chief Marketing Officer, Petco
Brent Bouldin, Head of Marketing, Media & Customer Acquisition, formerly Choice Hotels International
Jonathan Beamer, Chief Marketing Officer, formerly Monster
Lyle Underkoffler, VP of Digital Marketing, formerly Samsung
Tony Weisman, Chief Marketing Officer, formerly Dunkin'
Victoria Noble, VP/Head of Brand, formerly Shire
Duncan McCall, CEO & Co-Founder, PlaceIQ
James Kreckler, SVP, Digital Media Sales, NBCUniversal
Jeremy Hlavacek, Chief Revenue Officer, IBM Watson Advertising
Jim Daily, CEO, North America/Global President, Teads
Joshua Lowcock, EVP, Chief Digital & Innovation Officer, Universal McCann
JP Maheu, VP, Twitter Client Solutions, Twitter
Matt Ramerman, President, Sinch Engage
Paul Donato, Chief Research Officer, The Advertising Research Foundation
Stephanie Redish Hofmann, Managing Director, Google
Walker Jacobs, Chief Revenue Officer, Twitch
Kristi Argyilan, SVP & President, formerly Roundel