Mobiquity's Digital Healthcare Features Radar unveils digital applications that patients encounter and providers use during the digital health journey
WALTHAM, Mass., March 15, 2023 /PRNewswire-PRWeb/ -- Mobiquity, a digital consultancy that designs and delivers innovative digital products and services for the world's leading brands, released today its first Digital Healthcare Features Radar, which unveils the most commonly used mobile app features designed to engage and empower people living with chronic conditions. The report uncovers how certain mobile app features engage users in the management of chronic conditions, the apps dominating US and European app stores and the key pillars for implementing a successful digital healthcare solution.
The digital health sector is booming and showing no signs of slowing down. There are now over 350,000 health and wellness apps available to consumers worldwide, with 47% of them focusing on helping people manage chronic diseases (IQVIA, 2021). In an effort to understand how to design patient support solutions, Mobiquity investigated and evaluated the most popular user engagement solutions.
"During the past few years, the healthcare industry has seen a push to redesign the entire conventional healthcare ecosystem, with increasing emphasis on patient centricity, improved patient engagement and improved value-added care delivery," said Teun Schutte, Strategy Director of Healthcare and Life Sciences at Mobiquity. "Using technology to enhance patient experience involves understanding the patient's journey, along with all the touch points, frictions and stakeholders involved in each stage of the illness process. Incorporating all of this into an app allows providers to improve healthcare accessibility and empower their patients."
This report classifies all the features gathered into six distinct dimensions, each representing a key area essential to successful chronic condition management. Some of these include:
- Treatment Adherence: Features that promote treatment adherence and compliance, so patients can stay on track with their medication regimen and non-medicated treatments.
- Behavior Change: Apps that encourage a healthy diet, sleep regimen, physical activity and promote mental health, aiming to achieve sustainable results beyond the effect of medical treatment.
- Healthcare Professional and Social Support: Tools that build trusted and productive relationships with healthcare teams and friends and family, streamline communications and information exchange.
The full Digital Healthcare Features Radar is available here. If you are interested in learning more about how Mobiquity is quickly transforming healthcare and life science companies' digital strategies, see here.
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About Mobiquity
Mobiquity, a part of Hexaware, is a digital consultancy that partners with the world's leading brands to design and deliver compelling digital products and services for their customers. Its approach balances human needs with usefully applied technology, unbound creativity with research and analytics, and agile development with strict engineering and security standards. Mobiquity's end-to-end services consider every dimension of a digital business from marketing to IT, providing strategy, experience design, product engineering, cloud services and analytics. Mobiquity has extensive experience in creating new greenfield digital banks and new labels for our Fintech and incumbent banking clients. Based on this experience, we have set up and defined general designs, frameworks, workflows and building blocks that accelerate the setup of a new bank, ensure a short time to market and make use of proven best practices.
To learn more, visit https://www.mobiquity.com.
As a part of Hexaware, a global technology and business process services company, the Mobiquity team shares in Hexaware's purpose; to create smiles through great people and technology. With 30,000 employees and 54 offices in 19 countries, we empower enterprises worldwide to realize digital transformation at scale and speed by partnering with them to build, modernize, run, and optimize their technology and business processes. Learn more about Hexaware at https://www.hexaware.com.
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