Mobiquity Releases "Digital Transformation of Consumer Restaurant Preferences” Survey Revealing Rapid Rise in Consumer Preference for Restaurant Digital Engagement

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Mobiquity’s latest survey on the use of technology by consumers shows impact of COVID-19 on digital transformation and future of consumer behavior

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Decades’ worth of digital transformation has occurred over the last six months. Consumers are now relying on things like curbside delivery and mobile reward applications as part of their everyday lives.

Mobiquity, a digital consultancy that designs and delivers compelling digital products and services for the world's leading brands, released today results of a new survey titled "Digital Transformation of Consumer Restaurant Preferences Survey" highlighting the drastic shifts in digital transformation in light of the COVID-19 pandemic. The survey findings resulted from over 500 responses from USA-based consumers using both Android and iOS devices.

Early in the pandemic, Mobiquity saw an immediate shift toward digital solutions as a way to more safely complete necessary shopping, such as grocery store transactions, and this research highlights how this digital behavior has extended to the restaurant space. As consumers continued to follow self-isolation and social distancing protocols, Mobiquity wanted to explore how the initial shift and trial of digital tools impacted consumers’ likelihood to continue digital ordering, including whether these trends will remain after the pandemic.

“Decades’ worth of digital transformation has occurred over the last six months. Consumers are now relying on things like curbside delivery and mobile reward applications as part of their everyday lives,” said Brian Levine, Vice President of Strategy and Analytics at Mobiquity. “Restaurants that create seamless customer experiences are rewarded with increased loyalty in the form of more frequent trips and a higher preference versus their competition.”

Key findings include:

  • The majority of consumers are using a mobile app for something that they previously didn’t before COVID-19 with digital restaurant ordering among the top new behaviors
  • Consumers indicate that having the ability to use contactless options, like mobile ordering and curbside pickup, drives both preference around where they shop as well as trip frequency
  • Even in restaurant settings, consumers prefer to use their own mobile phone to make payments and avoid unnecessary touch points

Shoppers agree that they want to continue to use digital touchpoints even after COVID-19 has subsided, citing convenience and safety

The most important factors in driving long-term use include: ease of use, cost, and convenience

“Our research outlines the table stakes to create a successful experience for restaurant diners. To set themselves apart, however, restaurants need to find their unique point of differentiation,” said Levine. “Working with a trusted advisor in the space can help businesses figure out which digital components are core to their customer experience strategy and, ultimately, their success.”

On October 29th, Mobiquity chief creative officer, Mike Welsh, will be joining AWS for a webinar on “Strategies for Implementing Retail Curbside and Touchless Services.” Registration details are available here:

For more information on Mobiquity’s work quickly transforming companies’ digital strategies in light of the pandemic, case studies are available here:

About Mobiquity
Mobiquity is a digital consultancy that partners with the world's leading brands to design and deliver compelling digital products and services for their customers. Its approach balances human needs with usefully applied technology, unbound creativity with research and analytics, and agile development with strict engineering and security standards. Mobiquity's end-to-end services consider every dimension of a digital business from marketing to IT, providing strategy, experience design, product engineering, cloud services and analytics. Mobiquity has extensive experience in creating new greenfield digital banks and new labels for our Fintech and incumbent banking clients. Based on this experience, we have set up and defined general designs, frameworks, workflows and building blocks that accelerate the setup of a new bank, ensure a short time to market and make use of proven best practices.

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Brian Jaeger
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