Moburst Acquires Clutch Studio & Expands Beyond Mobile Marketing

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Moburst announced today its acquisition of the digital video production company, Clutch Studio. Clutch will remain an independent brand within the Moburst Group which continues to look for companies to acquire, and is also recruiting workers for a range of opportunities in Israel and in the US.

Moburst Acquires Clutch Studio & Expands Beyond Mobile Marketing

Moburst Acquires Clutch Studio

We are very excited to welcome another brand into our Group; together we’ll break new records. Much of our value in the market today is based on our knowledge and experience in the marketing of apps. Clutch will allow us to expand and offer a wider range of digital services...

The relationship between the two companies began about two years ago when they worked together to produce videos for international brands managed by Moburst such as Samsung Galaxy Store, YouTube Music, Google Maps, Chrome, Food Network and more.

The CEO of Moburst Gilad Bechar said: “We are very excited to welcome another brand into our Group; together we’ll break new records. Much of our value in the market today is based on our knowledge and experience in the marketing of apps. Clutch will allow us to expand and offer a wider range of digital services including animation and web. The quality of Clutch’s products is already recognized internationally, our aim now is to reach a significant international customer base. We believe that together, we can expand our activities significantly and we are very happy that Clutch have chosen to join the Moburst family.”

Moburst will make the most of its foothold in the US to develop Clutch as an American brand. The company has a significant presence in the world of mobile marketing and receives hundreds of inquiries a month from global companies that want to use its services, but it is selective regarding the clients it decides to collaborate with.

Yuval Etinger, one of the founders of Clutch said “We’re proud and excited because there is great potential in our joining forces. Integration between art, storytelling and performance which Moburst excels at. Much of the advertising content nowadays is done by video / animation and the trend continues to grow year by year. We believe that the US infrastructure built by Moburst and its marketing capabilities with many significant customers will bring us both success”.

Background - Moburst

Moburst engages in mobile marketing for global customers such as Google, Samsung, HomeAdvisor, Discovery and Gett. The company was founded in 2013 by Gilad Bechar and Lior Eldan, has raised $2.4 million to date, and has branches in Israel and the US. The company became profitable at the end of 2017 and offers services that include: Mobile Strategy, App Store Optimization, Product consulting, Creative and Mobile Media buy. The company doubled its number of active customers since the beginning of the year, growing it's EBIDTA by 740% in the first half of 2019 compared to the corresponding period last year.

Background - Clutch

Clutch is the creative home of animation, films, and digital content. The studio provides various creative services to technology companies, startups, and leading Israeli brands such as Colmobil, Strauss, Tidhar, 8team Group, JFrog and more. Clutch was founded 13 years ago by Yuval Etinger and Ben Eshet. The company makes animated and product movies, informational and training movies and builds digital platforms ranging from characterization through concept development to design of user experience.

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Gilad Bechar
Moburst
+1 (646) 818-9655
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Lior Eldan
Moburst
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