Mode's collaborative business analytics and data science platform enables joint customers to build end-to-end solutions on Snowflake's Data Cloud, accelerating data-driven marketing outcomes
SAN FRANCISCO, Sept. 29, 2022 Mode Analytics today announced that it has been recognized as a Business Intelligence Leader in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences, executed and launched by Snowflake, the Data Cloud company.
Snowflake's data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake identified six technology categories that organizations consider when building their marketing data stacks. These categories include:
● Analytics
● Integration & Modeling
● Identity & Enrichment
● Activation & Measurement
● Business Intelligence
● Data Science & Machine Learning
Focusing on companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace Providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as "leaders" or "ones to watch" within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake's report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.
"Marketing professionals continue to expand their investment in analytics to improve their organization's digital marketing activities," said Denise Persson, Chief Marketing Officer at Snowflake. "Mode has emerged as a leader in the Modern Marketing Data Stack, with joint customers leveraging their technology to interpret insights that lead to informed business decisions."
Mode was identified in Snowflake's report as a Leader in the Business Intelligence category for its particular success with Visual Explorer, Mode's flexible visualization system that helps analysts explore data faster and provides easy-to-interpret insights to business stakeholders. Additionally, Mode and Snowflake have partnered in the past couple of years tocreate a modern data analytics stack, mobilizing the world's data with the Snowflake Data Cloud to help joint customers quickly execute queries and perform analysis.
"Mode combines the best elements of business analytics and data science into a single platform, unlocking new ways for marketers to accelerate data-driven outcomes," said Gaurav Rewari, CEO, Mode Analytics. "Our partnership with Snowflake makes it possible for marketing and other departments across an organization to truly centralize and interact directly with their data. With Snowflake's single, integrated data platform, built to fully leverage the speed and flexibility of the cloud, organizations can mobilize their data in near-real time."
Click here to read The Modern Marketing Data Stack: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences.
For more information about Mode Analytics, please visit https://mode.com/.
About Mode Analytics
Mode's advanced analytics platform is designed by data experts for data experts. It allows data scientists and analysts to visualize, analyze, and share data using a powerful end-to-end workflow that covers everything from early data exploration stages to presentation-ready shareable products. Unlike traditional business intelligence tools that produce static dashboards and reports, Mode brings the best of BI and data science together in a single platform, empowering everyone at your organization to use data to make high quality, high velocity decisions. Mode also supports the analytics community with free learning resources such as SQL School, open source SQL queries, and free tools for anyone analyzing public data. To start a free trial or learn more, visit https://www.mode.com.
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Media Contact
Jeremy Kenton, Mode Analytics, 1 (650) 275-5199, [email protected]
Rebecca West, Helium Communications, (415) 260-0694, [email protected]
SOURCE Mode Analytics
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