MODELROCK Cosmetics Makes Its U.S. Market Debut

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Australian cosmetics brand expands into U.S. market with color cosmetics range.

MODELROCK LOGO

“We love that the brand encourages women to embrace their unique style and individuality and are committed to bringing truly innovative products and formulations on the market that will showcase the brand's uniqueness amongst the ever-growing beauty industry."

MODELROCK Cosmetics, a cult-favorite in Australia, announces their official expansion into the U.S. market. While the brand is primarily known for its eyelash products in Australia, MODELROCK will be focusing on vegan, cruelty-free color cosmetics for its U.S. launch.

The first collection to launch is The Rock Chic Collection, which will include a 20-pan eyeshadow palette, 25 shades of liquid-to-matte lipsticks, two waterproof liquid eyeliners, and the patent pending Shadow Bible®, a customizable 5-layered magnetic makeup palette. Prices for The Rock Chic Collection will range from $16 to $59. The brand plans to launch four additional collections by the end of 2019.

“Our customers know we put our all into any product we make and always deliver the best quality and consistency,” said Raelene Mara, Owner and Brand Director of MODELROCK. "We have built an honest and reliable reputation over the past 6 years and are thrilled to bring our brand experience to U.S. beauty lovers.”

With the help of brand partner Vennah Made, an LA-based visionary beauty company that helps build cosmetics brands from concept to manufacturing and beyond, MODELROCK is now able to expand into new territories, increase overall brand awareness, and capture the U.S. audience.

“Our involvement behind the scenes over the past 3 years with MODELROCK’s brand has been such an amazing experience,” said Dara Venekeo, President and Co-founder of Vennah Made. “We love that the brand encourages women to embrace their unique style and individuality and are committed to bringing truly innovative products and formulations on the market that will showcase the brand's uniqueness amongst the ever-growing beauty industry."

MODELROCK Cosmetics will be available to purchase online in the U.S. on February 8, 2019. Visit the website at modelrockcosmetics.us.

About:

MODELROCK is an indie cosmetics brand that has been proudly producing vegan and cruelty-free products since 2013. Their number one priority has always been customer service and producing products with superior quality and consistency. With a diverse range of products, MODELROCK encourages women to embrace their unique style and individuality.
http://www.modelrockcosmetics.us

Vennah Made is an LA-based, visionary beauty company that helps build cosmetics brands from concept to manufacturing and beyond. Specializing in product development, manufacturing, and branding, their mission is to inspire and nurture beauty brands one custom product at a time.
http://www.vennahmade.com

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Jennifer Mitzkus
JMPR Inc.
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