SAN FRANCISCO, April 1, 2019 /PRNewswire-PRWeb/ -- Aki Technologies, the moment marketing science company that predicts how and when a mobile consumer is most likely to respond to a marketing message, today announced its entry into the consumer packaged goods arena with the acquisition of a boutique hot sauce company based in Mexico City.
As a result of the acquisition, Aki will officially launch their new "Hot Sauce Moment" hot sauce (working name), a line of five-alarm flavors developed through a careful analysis of Aki's in-depth consumer insights and advanced artificial intelligence. The company currently has trademarks pending on several brand names, including "Full Blaze Attribution," "Interstitial Inferno," "Expandable Combustion" and "GDPR-U Serious About Heat?"
"At Aki Technologies, our mission has always been to help brands deliver more effective mobile advertising by reaching mobile consumers when they are most receptive," said CEO and co-founder Scott Swanson. "Our moment marketing science analyzes billions of mobile data signals to identify the optimal moments to reach mobile consumers and, through that deep consumer insight, we've uncovered a clear gap in marketplace: hot sauce from an ad tech vendor."
Aki Technologies' Hot Sauce Moment hot sauce launches at a time when tech giants, like Amazon, are moving from the digital to the physical world. But the proprietary condiment does more than spice up scrambled eggs. Aki has conducted extensive tests to demonstrate a correlation between activated taste bud receptors and mobile ad receptivity.
Aki studied three kinds of hot sauce consumers: the Occasional Heat User, the Only When My Friends Are Watching User, and Let's Set This Meal On Fire User. In each case, the remarkably informal and statistically irrelevant tests revealed that consumers were more likely to engage with mobile advertising when their taste buds were hopelessly scorched. Aki also noted a correlation between foot traffic and the Scoville Scale.
"Everyone knows after Blockchain and Bluetooth headset technology, hot sauce is the explosive segment to be in. Aki Technologies' Hot Sauce Moment hot sauce demonstrates the company's in-depth understanding of the modern landscape," said Geoff Carroll, Chief Creative Officer of High Ridge brands. "This new offering will surely be a key component in both the marketing stack and the burrito stack moving forward."
Aki anticipates the new line of big data hot sauce will catch fire, in particular, with millennials.
"At Aki Technologies, we've established a really powerful secret sauce in mobile advertising and now we're thrilled to expand into CPG with a literal secret sauce," said Richard Black, Aki Technologies' CMO. "Mobile moment marketing is hot. Hot sauce is hot. It's really a no-brainer."
The new offering is a major differentiator in the marketing technology space. Neither Facebook nor Google currently offer AI-powered condiments. To order yours today, visit http://www.a.ki/secretsauce.
About Aki Technologies
Aki Technologies helps brands personalize advertising through the power of mobile moments. Through its unique methodology, Aki uncovers patterns in mobile behavior to give brands an unprecedented view of consumer needs and wants as people move through their days. Leading brands use Aki's moment marketing science to inform strategy and drive meaningful impact on campaign metrics like awareness, engagement, foot traffic and sales. The company has offices in San Francisco, New York, Boston, Los Angeles, Chicago, Bentonville and Detroit. To learn more about the company visit https://www.a.ki.
Disclaimer: This release is for April Fool's Day.
SOURCE Aki Technologies
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