Monster Energy, a leading innovator in the energy drink industry, is proudly commemorating a decade of unparalleled partnership with the Ultimate Fighting Championship (UFC).
CORONA, Calif., Feb. 13, 2025 /PRNewswire-PRWeb/ -- Marking 10 Years of Fueling Champions, Iconic Moments, and Unforgettable Fan Experiences.
Monster Energy, a leading innovator in the energy drink industry, is proudly commemorating a decade of unparalleled partnership with the Ultimate Fighting Championship (UFC). This enduring alliance, initiated in 2015, has been instrumental in elevating both companies to new heights within the sports and entertainment sectors. It comes as Monster Energy and UFC have announced the largest sponsorship deal in the history of both brands – cementing Monster Energy's role as the exclusive global Official Energy Drink of the UFC.
"Reflecting on our ten-year journey with the UFC, it's evident that our collaboration has been nothing short of extraordinary," said Rodney Sacks, Chairman and Co-CEO at Monster Energy. "The UFC's dynamic and relentless spirit resonates deeply with Monster's core values. Together, we've not only supported elite athletes but have also delivered unforgettable experiences to fans worldwide. We are excited to continue this legacy and further energize the future of combat sports."
Monster Energy-sponsored fighters underscore Monster's significant role in supporting some of the UFC's most dominant athletes. Throughout the partnership, Monster Energy has proudly sponsored a roster of UFC champions, including current champions:
- Jon Jones – Heavyweight Champion
- Alex Pereira – Light Heavyweight Champion
- Belal Muhammad – Welterweight Champion
- Dricus Du Plessis – Middleweight Champion
- Merab Dvalishvili – Bantamweight Champion
- Valentina Shevchenko – Women's Flyweight Champion
- Zhang Weili– Women's Strawweight Champion
Monster Energy's legendary lineup of past and present UFC fighters has collectively earned over 700 wins, 300 knockouts, and nearly 60 title defenses, proving why this partnership – now solidified through the biggest sponsorship renewal in UFC's history – continues to share the sport's most dominant athletes.
From Conor McGregor's rise to Jon Jones's unparalleled reign, Monster Energy has been at the center of some of the UFC's most historic moments. Many Monster Energy athletes have earned a place in the UFC Hall of Fame, leaving an indelible mark on the sport and its global fanbase.
Monster Energy has consistently brought fans closer to the action with exclusive, once-in-a-lifetime giveaways. At UFC 295 in Madison Square Garden, Monster Energy launched the biggest giveaway in UFC history, sending 100 Grand Prize winners—and their guests—to NYC for a premium UFC experience. Winners received VIP tickets, a four-night stay and had the chance to train with Monster Energy-sponsored UFC fighters, as well as receiving exclusive gear and $1,000 each in cash.
"UFC is more than just MMA — it's a global phenomenon fueled by intensity, skill, and heart," added Sacks. "The fans are among the most dedicated in the world, and we're always looking for new ways to bring them closer to the action. From unforgettable live experiences to supporting the best fighters on the planet, Monster Energy is proud to stand with the UFC as we continue to elevate the sport together."
Over the past decade, the Monster Energy claw has become a staple in the Octagon, symbolizing the synergy between two powerhouses dedicated to excellence. As the exclusive global Official Energy Drink of UFC.
Monster Energy remains committed to supporting athletes, while delivering unforgettable moments to fight fans worldwide. As we celebrate this milestone, Monster Energy looks forward to many more years of collaboration, innovation, and shared success with the UFC.
Monster Energy's elite UFC athletes include Jon Jones, Alex Pereira, Belal Muhammad, Dricus Du Plessis, Merab Dvalishvili, Valentina Shevchenko, Zhang Weili, Marlon Vera, Michael Chandler, Justin Gaethje, Brandon Moreno, Giga Chikadze, Johnny Walker, Brendan Allen, Jalin Turner, Sean Strickland, Dan Ige, Diego Lopes, Daniel Zellhuber, Derrick Lewis, Alexa Grasso, Raul Rosas Jr., Tatsuro Taira, and Shara Magomedov.
For more on Monster Energy's MMA athletes, visit http://www.monsterenergy.com. Follow Monster Energy on YouTube, Facebook, Instagram, Twitter and TikTok.
About Monster Energy®
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at http://www.monsterenergy.com.
About UFC®
UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC's athlete roster features the world's best MMA athletes representing more than 80 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
Media Contact
Kimberly Paige Dresser, Indie Agency, Inc., (949) 300-5546, [email protected], https://www.indiepragency.com
Ross McDonagh, Monster Energy, (951) 317-4130, [email protected], https://www.monsterenergy.com
SOURCE Monster Energy
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