Monster Energy Releases Boundary-Pushing “My War III” Freeride Mountain Bike Video Featuring Paul Couderc

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Monster Energy is proud to announce the worldwide premiere of the “My War III” mountain bike video starring team rider Paul Couderc.

Monster Energy Releases Boundary-Pushing “My War III” Freeride Mountain Bike Video Featuring Paul Couderc

Welcome to the next level! Monster Energy is proud to announce the worldwide premiere of the “My War III” mountain bike video starring team rider Paul Couderc. The new 2:56-minute video dropped today on Monster Energy’s YouTube channel. As the third installment in Couderc’s influential ‘My War’ video series, the new edit features never-been-seen jumps and heavy slams filmed at exclusive locations in France.

Started three years ago, Couderc’s ‘My War’ series features groundbreaking stunts on natural terrain, uniquely built jumps, and drop-ins. As part of the formula, the videos also show the Frenchman’s perseverance and battles with failures (Couderc suffered a broken tibia during the filming of ‘My War II’). The realness resonates with fans: Since the first edit dropped in 2019, the ‘My War’ videos have garnered more than 400,000 views on YouTube.

Now the third video raises the bar with purpose-built jumps installed on location in Bannes and Figeac, France. Produced by Monster Energy in partnership with Commencal Bikes and Marzzochi, the video shows Couderc pushing the boundaries of what’s physically possible on a mountain bike on dirt terrain and real-life street spots.

Viewers can now go online and watch “My War III Featuring Paul Couderc” in high-definition quality on YouTube here.

As in previous videos, Couderc takes tricks previously only seen on BMX bikes to the big world of freeride MTB. And he’s not holding back: Witness next-level lines and tricks like 720s on the harshest of dirt terrains, accompanied by Couderc’s legendary drop-ins from great heights.

Behind the scenes, the crew of ramp builders assisting Couderc during the project included Jérémy Berthier, Louis Reboul, Adrien Couderc, and Pascal Couderc. The high-def video is energetic and captivating thanks to cinematography by Gaetan Clary, Léon Perrin, Clément Segade, and Jules Langeard with fast-paced editing by Gaetan Clary. Still photography by JB Liautard makes the innovative action pop off the screen until a real-life bulldozer literally shuts it down.

But hey, no spoilers! Witness Paul Couderc up the ante once again – and pay the price for rolling the dice – in “My War III” in high-definition quality on YouTube here.

Also, visit http://www.monsterenergy.com and follow Monster Energy on YouTube, Facebook, Instagram, Twitter and TikTok for exclusive updates from Paul Couderc and the rest of the Monster Energy freeride MTB team.

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About Monster Energy
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers, and fans. See more about Monster Energy including all of its drinks at http://www.monsterenergy.com.

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Kimberly Paige Dresser
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