Moon Rabbit Makes Two Key Hires

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TBWA\Chiat\Day, Giant Spoon vets Joakim Saul and Emily Schmitt bring consumer experience to growing agency

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Joakim and Emily bring a world of experience and ambition to our growing team.

Moon Rabbit, an independent advertising and marketing agency focused on the consumer and healthcare sectors, today announced that Joakim Saul has joined to lead the US creative team as SVP, Group Creative Director, and Emily Schmitt has joined to lead US client services as VP, Group Account Director alongside John Tenaglia, Managing Partner. The agency will leverage their expertise and backgrounds across its growing roster of consumer and healthcare accounts.

“Joakim and Emily bring a world of experience and ambition to our growing team. Joakim has a fantastic track record for creating award winning work for some of the best agencies in the world, and I don’t think we could have made a better hire to head our US creative department,” said Arvid Lithander, Managing Partner & Global ECD. “Combine that with Emily’s drive and strategic mindset, and we’ve got two incredibly strong additions to our team. We’re excited about what they’ll bring to the work we’re doing for our clients.”

With more than 20 years of experience, Saul has worked at creative shops in Stockholm, London and New York, including BBH, Droga5, BBDO and TBWA. He has worked with some of the world’s most recognized brands including Hennessy, Google, Audi, Levis, Samsung and Grey Goose, and his work has been awarded across all major ad industry shows, including Cannes Lions, AD&D, Clio Awards, The One Show and The Campaign Big Awards. Saul is also an accomplished graphic designer and photographer whose work has been featured at Miami Art Basel.

Before joining Moon Rabbit, Schmitt worked at Giant Spoon across brands such as Stitch Fix and GE. Previously, she was an account director at MullenLowe U.S., developing integrated creative campaigns for brands including Royal Caribbean, JetBlue, Edgewell Personal Care and American Greetings/Papyrus.

About Moon Rabbit
An independent advertising and marketing agency that blends consumer and healthcare talent, Moon Rabbit creates powerful brand campaigns and finds new ways for clients to integrate in a multichannel, multicultural world. Established following a merger in 2019, the agency has offices in New York, California and Singapore.

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Jay Roberts
SRPR for Moon Rabbit

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