Moore media company launches AudienceFirst to provide targeted data-driven acquisition for nonprofit and commercial sectors

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Powered by Fluent, the AudienceFirst database includes self-declared data from millions of consumers.

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“We are proud to partner with Fluent to bring more precise and data-driven targeting to the marketplace,” said John Ernst, senior vice president of strategy and insight at Moore.

National Fundraising Lists, a Moore company, announces that it has been selected by Fluent, a leading performance marketing company, to manage and launch AudienceFirst, a survey-generated database of prospects. By using information individuals provide about themselves, AudienceFirst lists are more accurate for marketers to target potential consumers based on their core reasons for giving or purchasing.

With over 60 prospect lists and counting, AudienceFirst reaches the most responsive audiences for nonprofits, marketers, advertisers and others. Using self-declared data gathered by Fluent, AudienceFirst applies strategic analysis to create high-value prospect lists that cover a wide range of topics including current events, education, medical and health, credit score issues, political parties and more. The proprietary lists are aggregated into millions of high-value prospects and updated daily with data provided by nearly 1 million unique consumers per day.

“We are proud to partner with Fluent to bring more precise and data-driven targeting to the marketplace,” said John Ernst, senior vice president of strategy and insight at Moore. “Clients will really see a difference in campaign response rates with AudienceFirst. All information collected to create our lists comes straight from the individual. This approach ensures organizations can reach the right people and communicate on topics that are truly meaningful to them.”

Visitors to Fluent media properties engage with rich content and digital experiences, providing information about who they are, what they want and what they need. AudienceFirst analyzes the data to develop insights and lists of medical consumers, disease sufferers, political affiliates and many more.

“We are excited to work with Moore and the team at NFL,” said Brian Hogan, president of Fluent Programmatic. “Combining first-party data with third-party, behavioral and transactional data is a winning formula to target consumers. We believe this partnership will result in the most relevant offers for companies, nonprofits, donors and consumers.”

Data cards are available for all AudienceFirst files and include list description, segment options, prospect count, select demographics and pricing. Example lists include: High School Graduates, Arthritis Sufferers, Diabetic Supply Users, Registered Voters, and Health Insurance Shoppers.

Learn more about AudienceFirst at

About Fluent
Fluent is a leading performance marketing company with an expertise in creating meaningful connections between consumers and brands. Leveraging our proprietary first-party data asset of opted-in consumer profiles, Fluent drives intelligent growth strategies that deliver superior outcomes. Founded in 2010, the company is headquartered in New York City.

About National Fundraising Lists
National Fundraising Lists, a Moore company, is a recognized industry leader in data solutions with unmatched expertise in creating successful integrated strategies for nonprofits across a wide range of verticals. With over 30 years of experience in direct marketing, NFL delivers forward-thinking, data-driven strategies that effectively identify the best audiences to increase response rates and maximize investment.

About Moore
Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 33 companies with more than 2,500 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

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Meredith Resnick
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