MOOYAH Burgers, Fries & Shakes Takes On Manhattan, Madison and Texas With Beefed Up New Restaurant Design and Updated Menu That’s Bucking The Pandemic Downturn

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With a remodeled restaurant concept ready to tackle the challenges of pandemic dining, along with seasonal LTOs and permanent menu additions, MOOYAH has new Franchise Owners around the country sinking their teeth into this opportunity.

MOOYAH Burgers, Fries & Shakes, the leading fast-casual, “better burger” franchise has grabbed the bull by the horns with plans to put its brand on 12 new restaurants in key markets across the U.S. — including one a stone’s throw from Manhattan’s Times Square.

MOOYAH will open two restaurants in the fourth quarter, the New York City location and one in Madison, Wisconsin. An additional 10-unit deal will pepper the Dallas-Fort Worth area with the brand’s newly remodeled look and always fresh taste.

In Madison, Wisconsin, the Bergeson family welcomed Guests to its fourth MOOYAH location at 605 Junction Road on Monday, November 16.

“MOOYAH has been so well-received by the community since we opened our first restaurant. We attribute a lot of our success to the people we have promoted from within and our team’s commitment to exceeding our Guests’ expectations day in and day out,” said Franchise Owner Josh Bergeson.

“The Bergeson family is a great example of how multi-unit, family owners can thrive with the MOOYAH model,” said MOOYAH President Tony Darden. “The family now has four restaurants open in just five years, so they’ve clearly found their place in Madison. They’re involved with their community, treating Team Members right and providing Guests with the best experience possible.”

As the franchise brand looks to the East Coast, MOOYAH will make its debut in Manhattan near Times Square in December at 485 7th Ave, New York, NY. This first location in midtown is being operated by brothers Nick and Art Depole, bringing Guests mouth-watering, made-to-order burgers, french fries hand cut from Idaho potatoes and all-natural ice cream shakes, including the current limited-time only treats: Pumpkin Pie and White Chocolate Peppermint Shakes. The recently updated menu also includes housemade chips and freshly baked chocolate chip cookies.

But more than serving quality meals, this Manhattan MOOYAH near Times Square will also serve up the brand’s freshest look. All 12 of the new stores MOOYAH is set to open will feature a reimagined prototype that rolled out earlier this year. The design includes dining room seating zones, dedicated third-party delivery and pickup shelving, a closed kitchen, digital menu boards and a redesigned logo.

"The visibility of the location is truly unbeatable and will create an amazing opportunity to introduce our delicious menu, industry-leading mobile offering and refreshed restaurant design to an unprecedented number of Guests and franchise prospects who may be visiting the Big Apple," said Darden.

In Texas, a massive, multi-unit franchise signing proves the high-quality, quick-service brand has real appeal while many of America’s restaurants and brick-and-mortars sit empty.

Agape Management, a firm formed by longtime friends and seasoned food and beverage executives Sean McCullough, Greg Stevens and Ted Beaman, has bitten off the rights for 10 new MOOYAH locations and is taking control of two existing locations near Dallas, Texas.

“We know MOOYAH as Guests, and we love it from that perspective,” said Beaman. “And since it brought in new ownership a few years ago, the company has done a lot to benefit its Franchise Owners — including improving the quality of the product and enhancing the Franchise Owner experience. We see MOOYAH as a very high-quality brand that hasn’t gotten enough attention yet, and now is an opportune time to get in on the action.”

With a newly remodeled concept that both existing and new Franchise Owners are buying into, MOOYAH is herding in Guests at locations in markets where the brand never previously had a presence. Looking into 2021 and beyond, MOOYAH is eying expansion across major markets including Houston, Las Vegas, Orlando, Tampa, Phoenix, Nashville, Raleigh-Durham, Atlanta and Richmond.

For more information on the growing brand, be sure to connect with MOOYAH Burgers, Fries & Shakes on the Facebook Fan page, and follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.

For franchising opportunities, please visit

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, 100% Certified Angus Beef® brand burgers, all natural Jennie-O® turkey burgers and Dr. Praeger’s black bean vegan burgers. MOOYAH's non-GMO potato and multigrain buns are baked in-house daily, and Guests can choose from five real cheeses, bacon, avocado and 20 free sauces and toppings made from garden-fresh veggies. MOOYAH Guests can choose from seven flavors of 100% real ice cream shakes, including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. While many Guests dine in-restaurant, MOOYAH also offers online ordering, delivery and carry out for Guests on the go as well as a loyalty app. In 2020, MOOYAH ranked #38 on Fast Casual’s Top 100 Movers and Shakers. In 2018, MOOYAH was ranked among Entrepreneur Magazine's Top 200 Food and Restaurant Franchises of 2018 and landed at #7 in the Top 10 Fast Casual Restaurant Franchises by In 2017, MOOYAH was named to Entrepreneur’s Franchise 500 list, Franchise Times' Fast & Serious list of the smartest growing franchise brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year in the last ten years of rankings. For more information on MOOYAH, its menu or franchising opportunities, please visit Connect with MOOYAH on, follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.

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