MOOYAH Reopening in Billerica with Multi-Unit Franchisees Continuing Brand Expansion in the Northeast

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Patrick Guay and Phil Howells are Bringing MOOYAH Back for Massachusetts Fans on September 16th

MOOYAH Burgers, Fries & Shakes, a fast casual, “better burger” chain, is ready to satisfy the taste buds of burger enthusiasts in Billerica. The restaurant, reopening on Monday, September 16th will be located at 199 Boston Rd #8, North Billerica, MA. The Billerica reopening marks the fourth MOOYAH Burgers, Fries & Shakes restaurant for Patrick Guay and Phil Howells. With the success at their other MOOYAH locations in Massachusetts and Connecticut, they couldn’t wait for the opportunity to be part of the Billerica community.

“Billerica is a natural extension of our operations. We are excited to bring our community focused approach to this fantastic market.” Guay said.

The two business owners realized there was a gap in the fast-casual market in Massachusetts—there just wasn’t a brand in the space offering Guests made-to-order “better burgers,” hand-cut fries and real ice cream shakes. Guay emphasizes how MOOYAH allows customers to eat a high-quality meal made with fresh ingredients for a low price.

They were instantly attracted to the burgers, fries and shakes franchise not only because of the amazing food, but the family-focused environment that the business encompasses, which is an important part of Guay’s and Howells’s lives. The pair opened their first MOOYAH in Northborough, Massachusetts in 2016 before next adding locations on UCONN’s campus and in Newington, Connecticut. In fact, Guay and Howells regularly organize fundraisers through their three MOOYAH locations, and last year alone they raised well over $10,000—all of which went back into the local community. Whether following sporting events or church and school gatherings, MOOYAH is a great place to come together as a community and enjoy a meal.

“Patrick and Phil are true exemplary multi-unit franchisees that we’re proud to have in the MOOYAH family,” said President and COO Tony Darden. “MOOYAH is all about a quality product and getting involved in the local community, and Patrick and Phil get that that’s what it’s all about. We look forward to bringing more like-minded individuals into our franchise system.”

At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked-in-house artisan potato or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen, 100 percent Certified Angus Beef® brand burgers, all natural Jennie-O turkey and mouthwatering MorningStar Farms® black bean veggie burgers. Each gourmet burger can be customized with six cheeses, Applewood smoked bacon and sliced avocado, along with ten free veggie toppings and ten free sauces.

MOOYAH's hand-cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers 100 percent real ice cream shakes, allowing Guests to choose from 7 flavors ranging from vanilla and Hershey's chocolate to Reese's, Oreo and more.

For more information on the growing brand and the sweepstakes, be sure to connect with MOOYAH Burgers, Fries & Shakes on the Facebook Fan page, and follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.

For franchising opportunities, please visit franchise.mooyah.com.

ABOUT MOOYAH BURGERS FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, 100% Certified Angus Beef® Brand burgers, all natural Jennie-O® turkey burgers and black bean veggie burgers. MOOYAH's non-GMO potato and multigrain buns are baked in-house daily, and Guests can choose from five real cheeses, bacon, avocado and 20 free sauces and toppings made from garden-fresh veggies. MOOYAH Guests can choose from 7 flavors of 100% real ice cream shakes, including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go as well as a loyalty app. In 2018, MOOYAH was ranked among Entrepreneur Magazine's Top 200 Food and Restaurant Franchises of 2018 and landed at #7 in the Top 10 Fast Casual Restaurant Franchises by FranchiseRankings.com. In 2017, MOOYAH was named to Entrepreneur’s Franchise 500 list, Franchise Times' Fast & Serious list of the smartest growing franchise brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year in the last ten years of rankings. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.MOOYAH.com. Connect with MOOYAH on Facebook.com/MOOYAH, follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.

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Mallorie Anderson
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