More Labs, the Science-Backed Brand Behind Morning Recovery, Announces Partnership with Oliver Hudson
Hudson will work directly with the More Labs team on creative ideation, cheeky marketing campaigns, and will be instrumental in helping More Labs continue their direct-to-consumer and retail growth.
LOS ANGELES, Aug. 3, 2020 /PRNewswire-PRWeb/ -- More Labs, the science-backed brand behind liver detox shot Morning Recovery, is now in business with Oliver Hudson, the voice behind the podcasts, Sibling Revelry, with sister Kate Hudson and Daddy Issues with Joe Buck. This is Hudson's first official equity partnership with the brand.
Within this role, Hudson will work directly with the More Labs team on creative ideation, marketing, and will be instrumental in helping More Labs grow their community of badass humans who are looking for solutions to help them work and play smarter.
After being sold on the health benefits and the company's "live smarter, do more" mission, Hudson was eager to join forces. When asked why he decided to partner with More Labs, Hudson shared, "For many reasons! Number one, I love the founders and their relatable approach to making life a little easier. And then, of course, the product! I mean it works, like for real... no bullsh*t! I use them all. I can recover, get focused, and sleep like a baby with just three bottles of joy."
The news comes after More Labs has secured placements at major retail chains such as CVS Pharmacy, Walmart, Whole Foods Market, Circle K, and 7-Eleven, and expanded from a single product (Morning Recovery) to a suite of functional solutions.
The transition from a single product to a full lineup of biohacking beverages has been driven by customer demand for products that solve a variety of daily stressors, including dehydration, lack of focus, and sleep. More Labs founder & CEO Sisun Lee went on to share, "What started as a master plan to end rough mornings after drinking back in 2017 has turned into something more. More Labs offers solutions to modern-day problems that slow you down. Whether it's through our recovery formula — Morning Recovery, our nootropic productivity drink — Liquid Focus, our natural sleep shot — Dream Well, or our electrolyte hydration powders, Aqua+, we make things to help you outsmart your system, so you can squeeze the most out of your days and the most out of your life."
More Labs takes a forthright and cheeky approach to their marketing. Brand videos (https://youtu.be/Y2cj_0ItK7M) by the company's in-house content studio explain the process behind each product with science and wit. Lee noted, "We like to get our point across with a tongue-in-cheek tone that implies a sense of fun as well as trust. A partnership with Oliver Hudson felt like a naturally good fit." The More Labs team plans to create a series of content pieces with Hudson as the star. "Even though our customers span across different generations from Millennials to Gen Xers, the pain points we're solving are universal and we like to use humor to provide a sense of relief," said Lee.
About More Labs:
Founded by Sisun Lee, More Labs launched with its flagship product Morning Recovery back in July 2017. After reaching 1000% of their initial goal in a crowdfunding campaign on Indiegogo and raking in $3 million in revenue in the first six months, they have been scaling ever since. More Labs wants to create a mission-driven community that encourages people to maximize every moment and get more out of life. The liver-boosting drink, Morning Recovery, is scientifically engineered to help outsmart rough mornings after drinking. You can find a link to the doctor-led clinical study on the company's website. The nootropic productivity drink, Liquid Focus, uses clinically-proven ingredients designed to help stimulate focus, provide smooth energy, and boost motivation while decreasing stress. Dream Well, the natural sleep shot, helps detox caffeine and relax your mind so you can fall asleep faster and get better rest. They recently launched the Lifehack Pack which includes all three functional beverages in one variety pack. More Labs products are currently available in over 10,000 retail stores nationwide and online from the company's website or Amazon. For more information, please visit https://www.morelabs.com/.
SOURCE More Labs
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