SAN FRANCISCO, Feb. 28, 2019 /PRNewswire-PRWeb/ -- Morisawa USA announces the launch of ZeBrand, a service focused on helping early-stage companies create brand toolkits, with as little friction as possible. When entrepreneurs are starting a company a common mistake is overlooking the importance of branding. Establishing a cohesive brand identity during the early stages of a business helps a company gain internal clarity, as well as external credibility before launching to the public. ZeBrand's free service makes it easy for entrepreneurs to quickly formulate a brand identity and get the basics that they need to hit the ground running as they bring their vision to life.
Those who lack design skills will be relieved to discover that ZeBrand makes branding possible without having to rely on designers or brand experts. After answering just a few questions, ZeBrand's original algorithm will generate a brand toolkit including an optimum set of key brand elements such as design layout, color and typography. This toolkit serves as a powerful tool for creating visual cohesion, alignment amongst team members, and brand consistency throughout all aspects of the startup. In the future, ZeBrand will continue to improve the algorithm through the use of artificial intelligence.
Here are some of the ways that businesses can benefit from ZeBrand's Brand Toolkit service:
1) If a startup is unclear of their mission, vision, or core brand values, ZeBrand will ask a few questions to help clarify and sort out answers. This insight will inform and be included in the toolkit as a brand statement.
2) If a startup has tentatively decided on a logo but is feeling unsure or lukewarm about it, ZeBrand can take that logo into consideration and then suggest different options.
3) Brand colors and typography are typically not a startup's core area of expertise, but with ZeBrand a startup will gain a better understanding of which colors and typography are best suited for the brand.
Entrepreneurs, designers, or anyone interested in branding will have a chance to meet with the creators of ZeBrand from March 10-13 at SXSW in Austin, Texas. ZeBrand will be located at Booth 1924 in the Trade Show. Feel free to stop by, answer a few questions, and walk away with a brand toolkit.
"It is crucial for startups to move fast. However, to be a successful and sustainable brand, they cannot ignore creating branding that connects with target users. To speed up the branding part with less resources, ZeBrand can be a great tool for startups." - Ryo Kikuchi, Chief Innovation Director, Morisawa USA
For more information about ZeBrand please contact:
Ryo Kikuchi, info(at)zebranding(dot)com
About ZeBrand
https://zebranding.com/
ZeBrand makes jump starting your brand easy. Our free branding service helps early-stage startups shape and bring clarity to their brands by decoding their vision, visualizing and organizing assets, and delivering it all in a package so that teams are immediately aligned to hit the ground running.
SOURCE Morisawa USA
Share this article