Sip, Slurp, Drink - refreshing new ways to enjoy the savory flavor of kimchi with zero sugar, no calories, and billions of healthy probiotics.
NEW YORK, Aug. 3, 2022 /PRNewswire-PRWeb/ -- Mother-in-Law's, an artisanal kimchi brand and pioneer in the fermented foods category, is excited to announce the launch of MUL Kimchi at Sprouts Farmers Markets nationwide and online at milkimchi.com.
MUL, which means "water" in Korean, symbolic as essential to life, is a light and refreshing drink that makes it easy to enjoy the tangy flavors of kimchi more often and in a variety of new ways.
How is MUL Made?
MUL combines fermented kimchi liquid topped with a layer of diced vegetables. Brimming with flavor, it is plant-based with zero sugar, no calories, and billions of naturally occurring probiotics for gut-healthy nourishment.
Based on Mother's-in-Law's traditional kimchi recipe, MUL uses clean and natural ingredients and goes through a unique fermentation process that results in an invigorating drink that is more subtle than kimchi but still full of zing, umami notes, and health benefits.
- Promotes microbiome health
- Reduces inflammation
- Aids with digestion
- Boosts immunity and energy
- Hydrates with naturally occurring electrolytes
The effervescent beverage may be compared to savory kombucha, but because it has no sugar and no calories, it is healthier than kombucha and most other sources of probiotics
Ways to enjoy MUL MUL can be enjoyed straight from the bottle, on-the-go, or as MIL founder, Lauryn Chun, recommends, savored the way Koreans have for hundreds of years: pouring it into a bowl, adding some cold noodles, and slurping it up.
- Drink it straight from the bottle for a probiotic-rich and energizing plant-based meal solution.
- Sip it from a bowl (or glass) like a satisfying broth.
- Enjoy it the traditional way: in a bowl with cold noodles.
- Serve it over rice or tofu for an easy summer lunch.
- Pair it with a warm grilled cheese sandwich.
- In the wintertime serve alongside hot stews to cleanse the palate.
MUL is most refreshing in the summer but can be enjoyed year-round. It is available in 2 flavors, Mild for any occasion and Spicy with added pep from fresh jalapenos.
Where to Buy MUL Kimchi is sold online and exclusively at Sprouts Farmers Market nationwide for $6.99 in their refrigerated plant-based cooler and online for $67+ shipping for a set of six 16 oz jars. For nearest store locations and more info visit milkimchi.com
"At Mother-In-Law's, our inspiration is to offer a bridge between authentic traditional kimchi and modern American lifestyles, ingredients, and palates. We use time-honored Korean fermentation techniques, paired with premium ingredients and culinary craftsmanship, to create flavor and health benefits that delight modern palates while honoring our Korean heritage. MUL kimchi is our next step on that mission." - Lauryn Chun, Founder of Mother-in-Law's
Mother-in-Law's mission is to share authentic kimchi that's delicious and brimming with healthy probiotics. Started in 2009 by Lauryn Chun while living in the heart of NYC's burgeoning craft food scene, she sold her first 9 jars on a milk crate in the old Essex Market on the Lower East Side. Since then, MIL has been a pioneer in the fermented food category, sharing the rich and nuanced flavors of the Korean pantry and advocating its probiotic gut-health benefits to shape a modern kimchi narrative.
Kimchi has crossed over as a multicultural mainstay in grocery aisles, menus, and dining tables across the globe. It is savored for its complex and piquant flavors, and pairing well alongside local dishes.
A quintessential Korean banchan or side dish served as part of every meal, kimchi is steeped in culinary ritual and cultural identity. As part of its matriarchal tradition, grandmothers pass down their recipes to their daughters and granddaughters and it is customary for a bride to learn the family kimchi recipe from her new mother-in-law.
The MIL artisanal product line includes the best-seller House Reserve Kimchi - an original hand-crafted family recipe from Chun's mother, proprietor of Jang Mo Jip (Mother-in-Law's House), founded in 1989 in Garden Grove, California - Everyday Kimchi, Gochujang Paste, Kimjang Gochugaru Chili Flakes, and MUL Kimchi. Visit milkimchi.com.
Sprouts Farmers Market
Sprouts is the place where goodness grows. True to its farm-stand heritage, Sprouts offers a unique grocery experience featuring an open layout with fresh produce at the heart of the store. Sprouts inspires wellness naturally with a carefully curated assortment of better-for-you products paired with purpose-driven people. The healthy grocer continues to bring the latest in wholesome, innovative products made with lifestyle-friendly ingredients such as organic, plant-based and gluten-free. Headquartered in Phoenix, and one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the United States, Sprouts employs approximately 31,000 team members and operates approximately 380 stores in 23 states nationwide. This year Sprouts celebrates its 20th anniversary. To learn more about Sprouts, and the good it brings communities, visit sprouts.com.
Ryan Urcia, State Public Relations, 1 (646)714.2520, [email protected]