Mother Dirt Skincare Launches Reformulation of Entire Product Line and Two New Active Probiotic System Kits

CAMBRIDGE, Mass., Nov. 17, 2020 /PRNewswire-PRWeb/ -- Mother Dirt, pioneers of probiotic skincare, is the first skin wellness system that uses the restorative power of live, active probiotics to restore the skin's microbiome.

Mother Dirt is proud to announce the reformulation of it's entire line to now include the transformative power of their Active Probiotic System featuring AOB, Ammonia Oxidizing Bacteria. AOB is the key ingredient in Mother Dirt's hero product, AO+ Restorative Mist and one that has garnered a massive fan following throughout the years.

"We have received countless emails, DMs, reviews and social posts asking for more probiotic formulas and we are thrilled to finally be able to deliver on our customer's requests across the entire product line," said Senior VP of Product & Marketing, Karin Piscitelli.

With the new reformulations Mother Dirt also announces two new skincare kits to the Mother Dirt family.

Introducing The PeaceKeeper and The Difference, Mother Dirt's Active Probiotic System Starter and Acne Treatment Kits that keep the peace and restore skin's ecosystem, bringing harmony and balance.

"We at Mother Dirt believe that your skin is fundamentally amazing," said Piscitelli. "What we have found is that it is actually traditional skincare that has adversely affected the skin's natural microbiome and stripped it of the powerful bacteria that keeps the peace and allows it to thrive. This presents itself in the form of dryness, oiliness, breakouts, and everything in between. Our latest kits are scientifically based to restore the complex ecosystem of your skin. Just like nature intended."

The PeaceKeeper features a terrific trio of products that repair the damage caused by traditional skincare and rebalance the skin biome. When used together, the powerful probiotic extracts in the Probiotic Foaming Cleanser and Probiotic Moisturizing Serum prime skin so the live and active AO+ Restorative Mist can nourish and restore. Priced at $99 at launch through the holidays; regular price: $119.

The 3-step PeaceKeeper includes:

Step 1 - Probiotic Foaming Cleanser: Containing a powerful probiotic blend, this foam cleanser removes impurities while refreshing and nourishing the skin without stripping or over-drying.

Step 2 - Probiotic Moisturizing Serum: This lightweight, dermatologically-approved serum contains a powerful and safe-for-skin probiotic blend that locks in moisture and restores balance, leaving a radiantly nourished complexion.

Step 3 - AO+ Restorative Mist: The only live and active topical probiotic of its kind, this patented mist is formulated with more than 3+ billion CFUs in every bottle. It interacts with elements naturally found in sweat to biologically balance the microbiome. This is the hero of the Active Probiotic System.

The cleanser and non-comedogenic moisturizing serum act as primers and enhance the results of the AO+ Restorative Mist, giving the biome a probiotic boost. When used together, this is where the real magic happens.

The Difference works as a complete clinically-tested system to treat acne by repairing the damage caused by traditional skincare to rebalance the biome and clarify skin. When used together, the powerful probiotic extracts in the Probiotic Foaming Cleanser and the new Daily Acne Treatment Lotion prime the skin so the live and active AO+ Restorative Mist can fully nourish and restore. Priced at $99 at launch through the holidays; regular price: $129.

In addition, Mother Dirt is unveiling a new Probiotic Hydrating Conditioner to complement their newly reformulated Probiotic Hydrating Hair Wash. Together this pair is designed to reveal hair that looks shinier, fuller, and feels softer and stronger.

Mother Dirt is on a mission to restore the skin microbiome, activating the transformative power of probiotics to repair the imbalance caused by traditional skincare and reveal biologically-balanced and vibrant skin. Their live and active patented topical AO+ Restorative Mist is the hero of their line and the first and only product formulated with their secret ingredient, Ammonia-Oxidizing Bacteria (AOB). Mother Dirt has been featured in The New York Times, Elle, Women's Health, Allure, and more. Follow them on Instagram @motherdirt.

Media Contact

Katie Rose Cronin, Mother Dirt, 6306993963, [email protected]

SOURCE Mother Dirt