Motif Medical is honoring its RISE values through donations of over $23,800 in products, a Times Square activation for the Motif Luna, and partnerships with lactation experts — while also spotlighting Black Breastfeeding Week and the disparities Black mothers still face in accessing lactation support and care.
ASHEVILLE, N.C., Sept. 8, 2026 /PRNewswire-PRWeb/ -- This National Breastfeeding Month, Motif Medical is celebrating the many ways modern moms RISE with resilience, self-determination, interdependence, and empowerment while reaffirming its commitment to creating products and resources that meet mothers where they are.
As part of its National Breastfeeding Month campaign, Motif is highlighting the strength of breastfeeding communities, the individuality of every feeding journey, and the importance of giving moms the tools, education, and support to move forward with confidence.
Giving Back to Moms and Families
At the heart of Motif's National Breastfeeding Month celebration is a commitment to giving back.
Throughout the month, Motif donated 1,244 products valued at more than $23,800 to organizations ranging from local community lactation support groups to larger-scale WIC Programs to hospitals and health centers in various counties across the country. Whether the organization is large or small, Motif is here to support and encourage these breastfeeding moms.
The donations reflect Motif's belief that every mom deserves access to products and resources that can help make her breastfeeding journey more supported and sustainable. By partnering with organizations serving families directly, Motif is helping extend that support beyond its own community.
Bringing Modern Motherhood to Times Square
On August 10, Motif brought its vision for Modern Motherhood to one of the world's most recognizable destinations: New York City's Times Square.
With a message that modern moms deserve modern pumps, the Motif Luna took center stage as part of the brand's RISE campaign.
Designed to keep up with the realities of modern motherhood, the Motif Luna combines hospital-strength suction with a whisper-quiet motor and long-lasting battery life, giving moms the flexibility to pump wherever life takes them.
Because motherhood requires a pump that will keep up with your lifestyle, not the other way around.
Black Breastfeeding Week
Motif recognizes Black Breastfeeding Week, honoring the strength and resilience of Black mothers while acknowledging the systemic barriers that can make meeting breastfeeding goals more difficult. Black mothers continue to face disparities in access to lactation support, culturally responsive care, workplace accommodations, paid leave, and other resources. Motif believes meaningful progress starts with listening, learning, and supporting efforts that help ensure every family has equitable access to the care and resources they deserve. Through education, advocacy, and community partnerships, we can help create a future where every mother has the opportunity to reach her breastfeeding goals.
To learn more about Black Breastfeeding Week, follow the official @blkbfingweek on Instagram and join the conversation around advocacy, education, and support for Black breastfeeding families.
We Listen. We Learn. We Rise Together.
Motif also spent National Breastfeeding Month listening and learning alongside the professionals who support moms every day.
Throughout the campaign, Motif partnered with lactation professionals, nurses, educators, and breastfeeding advocates to provide real-world education, answer questions, and create conversations around the realities of breastfeeding and pumping.
Collaborations with EveryLatch, Labor Nurse Mama, and Jacque Ordner, IBCLC, helped bring expert perspectives and practical support directly to Motif's community.
Every breastfeeding journey looks different. There is no single path to follow, and no one-size-fits-all definition of success. Motif believes moms deserve access to trustworthy information, supportive communities, and products designed around the realities of their lives.
Celebrating Every Way Moms Rise
RISE is more than a campaign. It represents the qualities that Motif sees in mothers and the communities that surround them:
- Resilience: continuing through the challenges and unexpected moments of motherhood.
- Interdependence: recognizing that no mom is meant to do it all alone.
- Self-Determination: choosing the path that is right for you and your baby.
- Empowerment: moving forward with confidence, knowledge, and support.
This National Breastfeeding Month, Motif is proud to celebrate every mom who is rising in her own way and the communities helping her along the way. Learn more about Motif Aura Glow, Motif Luna, Motif Roam and more at motifmedical.com.
Media Contact
Kara Nemeth, Motif Medical, 1 828-585-7276, [email protected], https://www.motifmedical.com
Jenny Heller, Jeneration PR, [email protected]
SOURCE Motif Medical
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