Our partnership with Movable Ink and EveryMundo has allowed us to integrate several technology components. This integration created a personalized abandoned search trigger that presents recipients with a new affordable flight recommendation based on a previously searched flight.
NEW YORK (PRWEB) March 04, 2019
Movable Ink, the visual experience platform provider for digital marketing leaders, today announced a partnership with EveryMundo, a leading provider of performance marketing solutions for the global airline industry, to help airline brands ensure their customers are getting relevant and up-to-date fare information every time they open their email.
The integration of real-time fare information from the EveryMundo FareWire® API with Movable Ink’s platform for creating unique visual experiences enables airline brands to add 1:1 data visualizations that are updated at the moment of open. This partnership makes it easy for airline brands to increase engagement and eliminate confusion by creating real-time email experiences that are seamless and consistent with their website, mobile apps, and online ads.
“At Aeromexico, we faced the challenge of creating personalized content to drive increased performance for our email marketing channel,” said Karla Paola Arce, Digital Marketing Manager, Aeromexico. “Our partnership with Movable Ink and EveryMundo has allowed us to integrate several technology components. This integration created a personalized abandoned search trigger that presents recipients with a new affordable flight recommendation based on a previously searched flight.”
EveryMundo’s FareWire® API enables brands to broadcast on-demand dynamic fare information across digital marketing channels. Movable Ink’s ability to create unique visuals at scale extends the value of EveryMundo by allowing marketers to deliver real-time fares via email that are personalized based on specific origin, destination, and route. These personalized email experiences can even leverage Movable Ink’s geolocation capabilities to determine the customer’s origin based on location at the time of email open.
“The ability to use data to adapt in the moment is paramount for providing positive customer experiences that create long-term brand trust and loyalty - especially when price and availability are constantly in flux,” said Vivek Sharma, CEO of Movable Ink. “With EveryMundo and Movable Ink, airline brands no longer have to settle for sending generic messages with fares that have changed or expired by the time the email is opened. Our solution works seamlessly with the email production process, and marketers can rest assured that customers get the most up-to-date info each time they view their email.”
“This partnership will result in improved booking conversion rates and customer retention for airlines. Airline customers will receive relevant real-time offers via emails powered by Movable Ink and EveryMundo's FareWire®.” said Anton Diego, CEO of EveryMundo. “Once an offer is clicked, they will be directed to real-time fare marketing landing pages, powered by airTRFX®, that will further qualify the user in the funnel and drive booking conversion rates. In addition, airlines will be able to track this flow end-to-end.”
The following are a few examples of how marketers can leverage this partnership:
Display best available fares based on origin, destination, and route for specific dates or within a 30, 60, or 90-day window
Display lowest priced fares based on an origin to top 5 most popular cities
Promote travel to a destination by displaying lowest priced fares regardless of the origin
The partnership is available to mutual clients of Movable Ink and EveryMundo immediately. For more information about Movable Ink, please visit http://www.movableink.com. For more information about EveryMundo, please visit http://www.everymundo.com.
About Movable Ink
Movable Ink helps digital marketers create visual experiences that move people. More than 650 of the world’s most innovative brands rely on Movable Ink’s visual experience platform to automate the creation of unique on-brand experiences for each consumer across email, web, and display. With more than 250 employees, the company is headquartered in New York City with offices in San Francisco, Chicago, and London. Learn more at movableink.com.
Founded in 2006, EveryMundo provides performance marketing technologies to the world’s leading airlines. Our industry dedication makes us proven experts in delivering successful results through unique SaaS products to nearly 40 carriers worldwide.
EveryMundo’s Fare Marketing products empower teams to grow direct channel sales leveraging airTRFX®, FareWire®, airModules™, and airSEM™, achieving more revenue and customers online.