Movable Ink captured the attention of everyone in the room with their knowledge of the challenges card issuers face with email marketing today, and through their presentation, illustrated how Movable Ink can empower card marketers to deliver real-time personalization at scale automatically.
NEW YORK (PRWEB) June 19, 2019
Movable Ink, the visual experience platform provider for digital marketing leaders, today announced that it earned “Best in Show” for its product demo at Card Forum 2019, the preeminent financial services event for card and payment executives at the industry’s leading issuers, networks, retailers, and innovators.
Card Forum is focused on providing insights from both veterans and newcomers disrupting the industry. Through in-depth case studies and targeted networking, Card Forum provided an audience of 600+ attendees with proven, actionable strategies and fresh ideas to grow their business. The event is also known for its popular Demo Session, which enables companies to demonstrate how their solutions can benefit card issuers.
More than 600 attendees from the top card issuers and partners in the US viewed demos from six technology companies and voted Movable Ink’s demo as “Best in Show.” The live product demo of Movable Ink’s visual experience platform was given by Alison Lindland, VP of Client Strategy, and Jackie Mattia, Associate Director, Client Strategy. Together, they showcased how Movable Ink can enable card and payment platform marketers to free their data from silos to automatically generate intelligent creative in email to mirror the real-time and highly visual experiences that are typically found in the logged-in state of card issuer websites. The demo showed how Movable Ink removes the data barriers and production bottlenecks that traditionally prevent financial services company from showcasing personalized, real-time visuals in email, such as account summaries, spend analysis, and loyalty points.
View the “Best in Show” Demo: https://movableink.com/blog/movable-ink-demo-is-best-in-show-at-card-forum-2019
“Movable Ink captured the attention of everyone in the room with their knowledge of the challenges card issuers face with email marketing today, and through their presentation, illustrated how Movable Ink can empower card marketers to deliver real-time personalization at scale automatically,” said Philip Philliou, 2019 Chairman of Card Forum. “Although all of the companies that presented were cutting edge and relevant, the attendees selected Movable Ink as this year’s honoree for Best in Show.”
“Over the past five years, we've seen financial service companies invest significantly in developing personalized products and services such as spend trackers, loyalty dashboards, real-time offers platforms, and financial planning tools—but it is increasingly difficult to convert consumers into active users of these products with generic email marketing campaigns that are not reflective of the real-time logged-in experience, which is why this targeted audience was so interested and enthusiastic about what Movable Ink makes possible,” said Alison Lindland, VP of Client Strategy at Movable Ink. “It was an honor to demo our platform to this engaged audience of the world’s leading card issuers and payment platforms and to be able to showcase how we're already working with many of their peers in elevating customer experiences, improving time-to-market, and increasing overall program performance.”
Card Forum is produced by PaymentsSource, the leading news and information resource for payments and financial service professionals. With its exclusive focus on the payments industry and full-time editorial staff, PaymentsSource brings a vast network and expertise to Card Forum that ensures a timely and comprehensive program.
Movable Ink for Financial Services
Movable Ink empowers financial services marketers to create personalized visuals that are generated at the moment of engagement for maximum relevance. With Movable Ink, financial services institutions can easily add real-time offers, loyalty status, account information, data visualizations, and more into emails, landing pages, and display ads.
Easily integrated into third-party and proprietary data sources, Movable Ink leverages real-time data and automation to elevate the customer experience, reduce time to market, and enhance marketing program performance. A leading marketing technology provider to the financial services industry, Movable Ink creates unique visual experiences for seven of the top ten card issuers and six of the top ten Banks in the U.S.
About Movable Ink
Movable Ink helps digital marketers create visual experiences that move people. More than 700 of the world’s most innovative brands rely on Movable Ink’s visual experience platform to automate the creation of unique on-brand experiences for each consumer across email, web, and display. With more than 275 employees, the company is headquartered in New York City with offices in San Francisco, Chicago, and London. Learn more at movableink.com.