Move Over Quinoa! KAMUT® Brand Khorasan Wheat is Slated to Be The Next Big Superstar Grain of 2015
Big Sandy, MT (PRWEB) January 20, 2015 -- In recent years, there has been an increasing demand for ancient grains like KAMUT® wheat, spelt, farro and pseudo ancient grains (not from the grass family) such as quinoa due to their nutrition and health benefits. Unlike modern grains, ancient grains have survived intact for centuries and have more vitamins, minerals, fiber and proteins than modern grains, as well as a distinctive and more flavorful taste. Due to their rise in popularity and demand, ancient grains are more mainstream and accessible than ever before and according to a recent survey conducted by Today’s Dietitian and Pollock Communications, ancient grains will continue to grow in 2015 and will be a top nutritional trend.
“People are starting to understand the health benefits of ancient grains and are looking for new ways to incorporate this super food into their diet,” explains Bob Quinn, PhD, Organic Farmer and founder of Kamut International. “The gluten-free trend gave wheat a bad rap over the past couple of years but that is all changing. With the exception of people with celiac disease who should never eat wheat, there is a shift away from the ‘gluten-free’ trend towards eating more wholesome foods and an understanding about the difference between ancient grains and modern wheat, which typically sacrifices taste and nutritional value for higher yields.”
While KAMUT® brand khorasan wheat, an ancient, organic, non-GMO wheat, may be less well known than modern wheat, it boasts high nutritional value and a naturally sweet taste that people love. Khorasan wheat sold under the KAMUT® brand name guarantees that the grain has been organically grown and is 100 percent pure and unmodified ancient khorasan wheat. KAMUT® brand khorasan wheat is higher in protein and many minerals, especially selenium, zinc and magnesium, compared to modern wheat, and contains high levels of antioxidants as well as lipids, making it a ‘high energy' wheat. Additionally, many people who are sensitive to modern wheat often find KAMUT® wheat easier to digest. Unlike quinoa, KAMUT® wheat has a natural sweetness and a nutty, buttery flavor making it perfect for variety of dishes including cereals, cakes, pastry and bread as well as savory side dishes, salads, stuffing and burgers.
In addition to taste and nutritional benefits, KAMUT® Wheat has also been used in a variety of different studies, the most recent of which was the first human study on irritable bowel syndrome (IBS), comparing KAMUT® brand wheat to modern durum wheat. The study, published by the British Journal of Nutrition, showed that those with moderate IBS had reduced symptoms while consuming KAMUT® wheat compared to modern wheat. Another study published in the January 2013 issue of European Journal of Clinical Nutrition showed that, when compared to modern wheat, KAMUT® khorasan wheat shows benefits in protecting against oxidative stress and inflammation.
“While ancient grains are enjoying a resurgence this year, I don’t necessarily see ancient grains like KAMUT® wheat as a fad because I believe they are an important staple of a healthy diet,” adds Quinn.
KAMUT® wheat can be found in over 2,000 products through leading brands like Bob’s Red Mill, Nature’s Path and Eden Foods. In addition, last year General Mills launched Cheerios + Ancient Grains made with KAMUT® Wheat as well as Kellogg’s new Kashi® Cocoa Coconut with KAMUT® Wheat Granola.
For more information on KAMUT® brand khorasan wheat, please visit the Kamut International website at http://www.kamut.com.
About KAMUT® Brand Khorasan Wheat
The mission of Kamut International is to promote organic agriculture and support organic farmers, to increase diversity of crops and diets, and to protect the heritage of a high quality, delicious ancient grain for the benefit of this and future generations. KAMUT® is a trademark of Kamut International which guarantees high quality standards that are verified by tests from every field.
Lauren Verini, ADinfinitum, +1 2126932150 Ext: 311, [email protected]
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