mParticle Expands Partnership With Facebook With Event-Level Data Integration

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mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.

mParticle, the only customer data platform built for all connected devices, today announced an expanded integration with Facebook to power more relevant and personalized ad experiences. Through this partnership, mParticle will be included in the newly launched mobile platform category within the Facebook Events Manager to make it easier for brands to onboard granular app event data to Facebook’s advertising platform.

Historically, sending app events required building custom integrations which consumed valuable engineering time and required ongoing maintenance, limiting companies’ ability to deliver real-time personalized experiences that meet the expectations of their consumers. With this expanded integration, brands using mParticle can easily sync event and attribute-level data from all phases of the customer’s lifecycle to Facebook in real time, to deliver the most relevant and personalized advertising, at scale.

“As the battle for consumer attention has become more competitive than ever, ensuring relevance in the moments that matter is more important than ever,” said Michael Katz, co-founder and CEO of mParticle. “mParticle is thrilled to partner more closely with Facebook to help deliver these experiences.”

This partnership continues mParticle’s mission of enabling clients to connect their customer data anywhere, for activation across channels and devices in real time.

About mParticle:
mParticle is the customer data platform for the connected age. Sophisticated marketers at companies like Venmo, NBCUniversal, Spotify, and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, and London and manages more than 500 billion API calls monthly.

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David Spitz
mParticle Inc.
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