"Thanks to the Tech Breakthrough Awards organization for putting together the MarTech Breakthrough Awards and recognizing standout MarTech companies and products. To be listed alongside other recognized companies like Allocadia, Salesforce.com, Marketo, and LiveRamp is humbling," said Scott East.
CHARLOTTE, N.C. (PRWEB) August 13, 2019
MSIGHTS, a company that provides cloud-based marketing-data-integration services to some of the world’s most sophisticated global advertisers, has been recognized for Best Overall Marketing Campaign Management Solution by the 2019 MarTech Breakthrough Awards.
Scott East, the CEO and co-founder of MSIGHTS (http://www.msights.com), says his company is thrilled to be among the winners of the MarTech Breakthrough Awards, which showcase technologies and companies that drive innovation and exemplify the best in marketing-technology solutions across the globe.
Awards were given in several categories and the MSIGHTS award was listed under the category of “Marketing Leadership.”
"Thanks to the Tech Breakthrough Awards organization for putting together the MarTech Breakthrough Awards and recognizing standout MarTech companies and products,” East said. “To be listed alongside other recognized companies like Allocadia, Salesforce.com, Marketo, and LiveRamp is humbling."
MSIGHTS was chosen for its award by a panel of judges made up of senior-level marketing, advertising and sales professionals who have personally worked within the MarTech space.
MSIGHTS, founded in 2003, helps provide organizations the analysis/reporting-ready data they need so they can focus on analysis and decision making, rather than having to assemble that data themselves. Although based in Charlotte, MSIGHTS has increased its global reach by expanding its services to such locations as Mexico, Singapore and Switzerland.
"Today's leading companies are leveraging data more and more to drive their marketing campaign management,” East says. “And that has been our focus at MSIGHTS, to build a platform that helps marketers plan, activate, and analyze their marketing campaigns with the best data possible.
“It's so much more than reporting. It's about having the right tools, like MSIGHTS Media Planner and Creative Library, to transform the marketer's data into analysis-ready data sets, designed specifically for campaign decision making."
About Scott East
Scott East, co-author of Cuttlefish Marketer: The Five Essential Traits of the Modern Marketer (http://www.cuttlefishmarketer.com) is CEO and Co-Founder of MSIGHTS, which provides cloud-based marketing-data-integration services to some of the world’s most sophisticated global advertisers. MSIGHTS services make marketers more efficient and successful by providing a single view of overall marketing performance with actionable insights on what works and what doesn’t. The MSIGHTS cloud-based platform automatically collects and reconciles disparate data, making it immediately available to fuel a wide variety of analytical and visualization tools.