OVERLAND PARK, Kan., July 9, 2019 /PRNewswire-PRWeb/ -- MSTS, a global B2B payment and credit solutions provider, and SCHERMER, a global B2B marketing agency, today announced their 4Business partnership. Together, the B2B payment systems and marketing leaders created 4Business to enable B2C brands to expand into the B2B market through customized solutions that deliver a streamlined, omni-channel B2B brand and buying experience.
This 4Business partnership will enable local and global B2C companies to stand up new B2B revenue streams and programs that serve a new class of buyers who have different requirements and demand higher standards of service than B2C customers. Both MSTS and SCHERMER provide B2B brand, demand and buying solutions to traditionally B2C companies. For example, they help a global electronics retailer and a safety shoe manufacturer realize new revenue opportunities, stand up new B2B programs and differentiate themselves from competitors.
"We are excited that our partnership with SCHERMER will help companies looking to expand in the B2B space launch and grow to their full potential," said Brandon Spear, president at MSTS. "When established B2C brands are first starting out in B2B, they often lack the front-end brand capabilities and back-office processes to be successful. With our capabilities and capital, we can help them provide everything from product promotion to payment terms for business buyers."
SCHERMER leads and launches B2B brand and marketing programs, with capabilities in research and analytics, branding, the buyer-journey and demand generation. MSTS' Credit as a Service™ (CaaS) solution makes the ability to pay on terms as easy as accepting credit cards. Its suite of applications and services allow companies access to robust payment and credit solutions, sophisticated managed services and expert-driven integrations to power global commerce. Together, their combined capabilities provide B2C brands the necessary resources to position their products and services in front of B2B buyers. The companies plan to add and implement additional e-commerce and sales solutions into 4Business that will make it a complete stand-up to sales-driving B2B revenue solutions.
"Our goal with 4Business is to create a marketing and technology stack that encompasses everything B2C brands need to go to market in B2B," said Chris Schermer, president and chief brand officer at SCHERMER. "With SCHERMER's marketing services and MSTS' CaaS solution, we are able to do just that – provide B2C brands the consulting and capabilities to create a seamless B2B customer experience."
To read more about 4Business' offerings, visit https://4business.co/. To learn more about MSTS' credit and payment solutions, visit https://www.msts.com and for more information about SCHERMER's marketing services, visit https://www.schermer.co/.
About MSTS:
MSTS is a financial technology company, working globally with B2B companies across transportation, manufacturing, retail and eCommerce. MSTS' Credit as a Service solution accelerates business commerce by streamlining payments and A/R processes. On behalf of its clients, MSTS processes over $5 billion in transactions a year. MSTS, a wholly-owned subsidiary of World Fuel Services Corporation, has 40 years of experience underwriting businesses for credit and facilitates transactions for its customers in more than 190 countries and territories. For more information, visit https://www.msts.com.
About SCHERMER:
SCHERMER is a Minneapolis-based B2B Marketing Agency that leads companies from Relevance to Revenue. Since 1997, SCHERMER has created buyer-driven brand experiences and business results for clients such as 3M, ADP, Best Buy For Business, Cargill, Dupont, General Mills, Resideo, Red Wing For Business, Thomson Reuters and U.S. Bank. The agency is a three-time finalist for the Association of National Advertisers B2B Agency of the Year, finishing Runner-Up in 2019. SCHERMER is a member of MAGNET (Marketing and Advertising Global NETwork), an alliance of 40+ independent agencies worldwide that offers expanded expertise and provides regional support for global clients.
SOURCE MSTS
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