MSTS Hosts B2B Marketplaces Webinar Featuring Guest Speaker, Allen Bonde

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New virtual event sheds light on the rise of emerging B2B marketplaces and key strategies for differentiation

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MSTS’ deep expertise of B2B payments technology within online marketplaces combined with Allen’s extensive knowledge of digital experience technology will provide webinar attendees with the acumen for capitalizing on their marketplaces.

MSTS, a global B2B payment and credit solutions provider, will host “Driving Marketplace Experiences + Adoption,” a virtual event featuring guest speaker Allen Bonde, VP Research Director at Forrester, on December 8th at 12:00 pm CT. The webinar will provide attendees with actionable insights on how to differentiate their business-to-business (B2B) marketplace as buyer expectations continue to evolve.

The pandemic has served as a catalyst for B2B online marketplace adoption, and user expectations couldn’t be higher. These demanding expectations are forcing B2B sellers to consider selling through a marketplace in addition to existing sales channels, allowing them to meet buyers’ needs for convenience. However, orchestrating an ecosystem of buyers, sellers, and technology partners requires mastery of online commerce from operators. MSTS’ “Driving Marketplace Experiences + Adoption” will provide clarity on the key marketplace adoption factors businesses must consider to differentiate and succeed with their platforms, now and into the future.

“Growing frustration with outdated sales processes and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large chunks of tech buying and selling — and even influence B2C models in the process,” wrote Bonde in a Forrester blog. In a separate post, he wrote, “We predicted that hundreds of new B2B marketplaces will be launched in the next year — and thousands in the next decade. Buyers have never had so many choices.”

Bonde will be joined by Brandon Spear, CEO of MSTS and B2B payments and credit expert, to lead a conversation on:

  • How to capitalize on the explosion of B2B marketplaces and the rise of niche marketplaces
  • Lessons learned from first movers and how SaaS marketplaces provide a blueprint
  • Identify ways to boost buyer and seller adoption from promotion, search and shipping to payments

“Now more than ever, sellers are turning to online commerce to build buyer loyalty and unlock additional ROI,” said Spear. “But without the right strategy in place, businesses risk being swallowed by the influx of emerging marketplaces. MSTS’ deep expertise of B2B payments technology within online marketplaces combined with Allen’s extensive knowledge of digital experience technology will provide webinar attendees with the acumen for capitalizing on their marketplaces.”

To register for “Driving Marketplace Experiences + Adoption,” please visit https://www.msts.com/b2b-marketplace-webinar-with-guest-allen-bonde/. Attendees will also receive a $15 DoorDash gift card when registering.

About MSTS

MSTS is a global leader in B2B payment and credit solutions, facilitating $6 billion in transactions per year in 17 currencies for customers in more than 190 countries. Our cutting-edge Credit as a Service® (CaaS) solution is setting the stage for the future of omni-channel B2B payments. The company specializes in payment and credit management for B2B companies across transportation, manufacturing and distribution, retail, eCommerce, and marketplaces. MSTS’ Credit as a Service solution is a suite of applications and services that facilitates B2B payments by extending terms, handling invoicing and managing collections.

Sources:
https://go.forrester.com/blogs/watch-how-marketplaces-are-disrupting-b2b-tech-buying-and-selling/

“growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large chunks of tech buying and selling — and even influence B2C models in the process. Now, if you lived through the rise and fall of exchanges in the late ’90s and early 2000s as I did in my early analyst and consulting days, you may roll your eyes at the thought. But this time around, new categories of marketplaces from leading software, infrastructure, and other vertical goods providers (plus expectations of a new generation of buyers) will make the model stick around.”

https://go.forrester.com/blogs/b2b-sellers-marketplaces-are-here-are-you-ready/

“Many more options across categories. There are options from vendors to retailers, distributors, industry associations, etc. We predicted that hundreds of new B2B marketplaces will be launched in the next year — and thousands in the next decade. Buyers have never had so many choices.”

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Sarah Erickson
MSTS
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