Multi-Brand Franchisor Premium Service Brands Steps Up in Fight Against Breast Cancer

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The parent company of six franchise brands is donating one percent of all recognized revenue to the University of Virginia Cancer Center throughout Breast Cancer Awareness Month in October.

This October, Premium Service Brands, the parent company behind fast-growing franchises 360° Painting, ProLift Garage, Renew Crew, Maid Right, Kitchen Wise and Handyman Pro, is leveraging its network of franchisees to make a positive impact in the fight against breast cancer. Throughout Breast Cancer Awareness Month, the multi-brand franchisor is donating one percent of all recognized revenue to the University of Virginia Cancer Center, specifically to fund breast cancer research. The UVA Cancer Center has been ranked in the top 10% of cancer treatment in the United States.        

“This is a cause that is near and dear to all of our hearts,” said Samantha Lin, Premium Service Brands’ vice president of marketing. “Just about everybody has been affected by breast cancer, whether they’ve had it themselves or supported a friend or family member who has struggled with it. It’s so important to us that we take an active role in the fight against breast cancer.”

For Belinda Wiesehan, co-owner of 360° Painting of Gastonia-Rock Hill, the cause strikes particularly close to home. In 2017, Wiesehan lost her best friend to breast cancer after a decade-long fight with the disease. A year later, Wiesehan herself was diagnosed with breast cancer.

“It just felt like it was all around me,” Wiesehan said. “It wasn’t just me and my friend — I can count 25 people I’m close to who either had cancer or have helped a loved one through it.”

Wiesehan began radiation treatments in 2018, and by the end of the year, her cancer was in remission. “The last day of radiation, I cried my eyes out because I was so happy and sad and still so fearful, all at the same time,” she said.

Today, Wiesehan says she is proud to be partnered with a company that is committed to supporting a fight that means so much to her personally.

“For PSB to step up in this fight, it’s just such a special thing,” Wiesehan said. “When Paul’s [Flick, Premium Service Brands’ CEO] team reached out to me to hear my story, it made me feel like it was going to make my voice that much louder as an advocate. We’re going to create so much more awareness, and it’s going to make a big difference.”

Lin says her team discussed a number of different options for how to participate in Breast Cancer Awareness Month, and in the end, they decided that donating a portion of all recognized revenue would have the greatest impact.

“Everyone gets to be part of this donation,” Lin explained. “Every estimate and every job contributes to fighting breast cancer. We may be all over the US and Canada but we get to be connected this October.”    

And because Premium Service Brands is the parent company of six distinct franchises, its contribution far exceeds what any one of its brands could donate on its own.

“As we continue to grow, it’s so important to us that we use our success to support the people and communities we work with,” Lin said. “We are dedicated to leveraging all of our resources to create positive change in the world, and playing an active role in the fight against breast cancer is one of the most important ways we can give back.”

Headquartered in Charlottesville, VA, Premium Service Brands (PSB) is the leader in home services franchise opportunities. Recently acquiring Renew Crew in January 2020, the other brands under the PSB umbrella include 360 Painting, ProLift Garage Doors, Handyman Pro, Maid Right and Kitchen Wise. These home improvement industry brands provide franchisees with comprehensive training and support for every step while viewing customer service as a way of life by also giving back to local communities through their non-profit Kids-Lift. Supporting kids and their families is crucial to PSB’s personal values to brighten and care for their communities. More on franchising opportunities at:

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Lauren Moorman
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