Multiple Dealer eProcess Products Honored at 2021 AWA Awards

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Dealer eProcess wine 2021 AWA awards in the categories of Operational Excellence for Websites, Digital Retailing, Digital Marketing, and Units Inventory Rising Star.

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“We are honored that so many of our products and services were recognized for these awards, especially following a uniquely challenging year within the automotive industry,” said Joe Gillespie, Chief Executive Officer at Dealer eProcess.

Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing is pleased to announce Dealer eProcess as a winner of 2021 AWA Awards in the categories of Operational Excellence for Websites, Digital Retailing, Digital Marketing, and Units Inventory Rising Star.

“We are honored that so many of our products and services were recognized for these awards, especially following a uniquely challenging year within the automotive industry,” said Joe Gillespie, Chief Executive Officer at Dealer eProcess.

For the first time in its 13-year history, the AWA awards were presented virtually. Over 1,000 dealers, vendors, and OEM representatives registered to attend the online award ceremony held on February 23, 2021.

Dealer eProcess provides a full range of products and services, including data-driven Websites, cutting-edge Digital Retailing solutions, and transparent Digital Marketing. Many of these key features, such as SARA (winner of this year’s Conversational Commerce Leader Award for Digital Retailing) are the result of innovative research to create new technologies rather than integrating with existing options. In the Digital Marketing realm, CAROi was the first attribution tool of its type and continues to provide Dealer eProcess customers with dependable, trackable attribution across their different marketing channels. Units Inventory was recognized as a Rising Star for its range of unique features and ease of use. A dedicated team of developers, support and account managers, as well as launch coordinators are integral to the success of over 2,000 websites on the Dealer eProcess platform which was awarded Operational Excellence for Websites.

About the AWA Awards
The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing. Since then, the AWAs have become a benchmark in the automotive industry for recognizing innovative products in digital retailing, marketing automation, sales process, dealer websites, online merchandising, fixed operations, social media, and more.
This year’s lineup of AWA winners included a number of exciting new products designed for auto dealers. In addition to creating new tools, the vendor community fully embraced the challenges which retailers faced during COVID, creating more products and services to allow consumers to complete most of the car buying process online.

About Dealer eProcess
Dealer eProcess is the industry leader in automotive websites and digital marketing. Dealer eProcess has won dozens of awards and is recognized by the experts as the most technologically-superior website and digital marketing solution for automotive dealers. Along with being a recognized leader in and award-winner, Dealer eProcess has also partnered with the best in the business to offer their dealers the most complete digital solution available. Dealer eProcess is a Google Premier Partner, Yahoo/Bing Select Partner, a Reynolds & Reynolds certified provider, and has partnered with numerous other industry-leading solutions. Dealer eProcess is headquartered just outside of Chicago, IL, and has offices in Washington and Arizona. You can learn more about Dealer eProcess on their website: http://www.dealereprocess.com.

About Brian Pasch
Brian Pasch, Founder of PCG Companies and Brian Pasch Enterprises (BPE), has been actively involved with automotive franchise dealers since 2005. Brian has authored nine bestselling books for the automotive industry: "Remote Retailing Blueprint," "Just Faster," "Automotive Marketing Playbook," "Who Sold It?," "Swimming with Digital Sharks," "Mastering Automotive Digital Marketing," "Selling Cars in a Digital Age," Unfair Advantage," and “Hyper-Local Marketing for Automotive Retail.” Brian is an active conference speaker, 20 Group presenter, and coach to both dealers and members of the vendor community. He has presented workshops at NADA, Digital Dealer, DCDW, Driving Sales Executive Summit, Kain Automotive Workshops, Innovative Dealer Summit, Automotive Engagement Conferences, Automotive Boot Camp, AutoCon, VinWorx, TrueCar Dealer Summits, and the Digital Marketing Strategies Conference. Brian is Google Analytics certified and PCG is a Google Premium Partner company.

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