Multiple Organizations Unite for Sudden Cardiac Arrest Awareness Month, Urging the Public to 'Call-Push-Shock'

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Growing campaign aims to curb a public health crisis that kills nearly 1,000 people in the U.S. every day

You CAN save a life

You CAN save a life

Sudden cardiac arrest can be reversed with quick bystander action.

To help save more lives, Parent Heart Watch and the Sudden Cardiac Arrest Foundation announce today, along with multiple partners, the next phase of the 'Call-Push-Shock' campaign to urge the public to learn CPR and how to use an automated external defibrillator (AED) during Sudden Cardiac Arrest Awareness Month this October.

Sudden cardiac arrest (SCA) is a public health crisis— affecting more than 356,000 people outside hospitals each year, including over 7,000 youth under age 18—but death can be averted if people nearby act quickly. Today, only one in 10 victims survives, but with immediate CPR and use of an AED, survival rates can triple.

To address this public health crisis, Parent Heart Watch and the Sudden Cardiac Arrest Foundation launched the Call-Push-Shock campaign earlier this year, urging the public to learn CPR and how to use an AED. Since then, many other organizations have joined the initiative. Together, they urge the public to prepare for sudden cardiac arrest, the third leading cause of death in the United States. The current campaign coincides with Sudden Cardiac Arrest Awareness Month, October 1-31, an official national observance.

Participating organizations include Louis J. Acompora Memorial Foundation, John Taylor Babbitt Foundation, Buddy CPR, Cardiac Science, Cardio Partners, Citizen CPR Foundation, Defibshop, Enerspect Medical Solutions, HeartRescue Project, Illinois Heart Rescue, Laerdal, Life Safety Solutions, , National Safety Council, One Beat CPR + AED, Project ADAM, PulsePoint, SADS Foundation, Starting Hearts Foundation, and ZOLL Medical Corporation.

“Through the Call-Push-Shock campaign, we aim to convey a simple message: Sudden cardiac arrest can be reversed with quick bystander action," said Mary M. Newman, MS, president of the Sudden Cardiac Arrest Foundation.

The campaign urges the public to remember these lifesaving steps:
1. Call: Call 911 and follow dispatcher instructions.
2. Push: Press hard and fast on the center of the chest at a rate of 100-120 beats per minute to the beat of the Bee Gee’s “Stayin’ Alive.”
3. Shock: Use the nearest AED as soon as possible. AEDs are lifesaving devices with audio and visual prompts that are designed for use by laypersons.

The Call-Push-Shock campaign leverages results of a national study conducted for the Sudden Cardiac Arrest Foundation by global consumer research firm StrataVerve. Findings indicate most Americans are unfamiliar with sudden cardiac arrest and the critical importance of immediate bystander intervention. However, when presented with a clear explanation of SCA, both the perceived importance of learning CPR and AED skills—and the likelihood to give CPR or use an AED in an emergency—jump significantly.

“There is a critical need to raise awareness about sudden cardiac arrest, educate people about the importance of taking immediate action, and empower communities to provide CPR training and widespread access to AEDs,” said Martha Lopez-Anderson, executive director of Parent Heart Watch. “By working together, rather than in silos, we believe we can truly make a difference in the urgent quest to save more lives.

The Call-Push-Shock campaign aligns with the 2015 recommendations of the Institute of Medicine, now known as the National Academies of Sciences, Engineering and Medicine, to strengthen stakeholder collaboration and cultivate a culture of action through public awareness and training that features simple, unified messaging.

The two sponsors and their partners urge interested parties to visit Call-Push-Shock to learn more, and to help raise awareness during Sudden Cardiac Arrest Awareness Month by sharing information through their social media channels using the hashtag #CallPushShock.

About the Call-Push-Shock Campaign
The Call-Push-Shock campaign is an educational initiative co-sponsored by Parent Heart Watch and the Sudden Cardiac Arrest Foundation. The goal of the campaign is to increase awareness about sudden cardiac arrest and the likelihood that bystanders will help victims by calling 911, giving CPR, and using AEDs. For information, reach out to contact(at)callpushshock.org.

About Parent Heart Watch
Parent Heart Watch (PHW) is the only national organization focused solely on protecting youth from sudden cardiac arrest and preventable sudden cardiac death. PHW leads and empowers others by educating and advocating for change. PHW is comprised of parents and who have been personally touched by sudden cardiac arrest or sudden cardiac death and other passionate advocates who put their time and effort into preventing SCA/SCD in the young throughout their communities. For information, reach out to contact(at)parentheartwatch.org.

About the Sudden Cardiac Arrest Foundation
The Sudden Cardiac Arrest Foundation is a national community benefit 501(c)(3) organization based in Pittsburgh, PA. Our mission is to serve as an information clearinghouse and social marketing force focused on raising awareness about the prevention and treatment of sudden cardiac arrest. We are working to stimulate attitudinal and behavioral changes that will help save more lives. Specifically, we seek “To raise awareness and support programs that give ‘ordinary people’ the power to save a life.” For information, reach out to info(at)sca-aware.org.

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Carissa Caramanis

Maureen Legg
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