Music & Food Festival First Events Americans Want to Attend Once Restrictions Lift According to New festivalPass & Fluent Survey

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The COVID-19 pandemic has put the live events industry on hiatus due to safety concerns and nationwide social distancing guidelines. When it is safe to attend festivals and live events again, Americans are most eager to get back to music (49%) and food festivals (37%), according to a recent survey conducted by festivalPass, the world's first live events subscription marketplace, and Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company.

"This survey supports the growing pent up demand for community and connection. The live event and festival industry will rebound quickly with proper protocols in place to keep attendees safe in 2021,” said Ed Vincent, Founder and CEO of FestivalPass.

Hip-Hop, Country & Rock Acts Top List of Genres Americans Are Most Eager to See

The COVID-19 pandemic has put the live events industry on hiatus due to safety concerns and nationwide social distancing guidelines. When it is safe to attend festivals and live events again, Americans are most eager to get back to music (49%) and food festivals (37%), according to a recent survey (https://bit.ly/2TkeHA6) conducted by festivalPass, the world's first live events subscription marketplace, and Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company.

According to the survey of more than 5,800 Americans conducted by festivass and Fluent during the week of October 12, 2020, Gen Xers and Baby Boomers are most eager to return to live music festivals compared to other generations. The youngest and oldest Americans are most interested in attending food festivals once live events return.

Although Pop acts such as Billboard’s Top New and Female Artist, Billie Eilish, K-Pop sensation, BTS, Lady Gaga, Harry Styles and Taylor Swift are all expected to resume touring in 2021, the Pop genre placed fourth (9%) on the list of music genres Americans are most excited to see. Hip Hop (40%), Country (30%) and Rock (15%) acts top the list of genres Americans are most eager to attend. Hip Hop artists The Weekend, Megan Thee Stallion, City Girls, Tech N9ne, Pitbull, Three6Mafia, Snoop Dogg, along with Billboard’s Top Country Artist and Duo Group Luke Combs and Dan + Shay, Kenny Chesney, Chris Stapleton, Florida Georgia Line, Foo Fighters, Widespread Panic, Guns N Roses and Aerosmith are all currently slated to tour in the new year.

Gen Xers (32%) and Millennials (29%) miss live events and festivals the most, followed closely by Baby Boomers 24%. 43% of Americans are willing to return to any type of live event venue - i.e. indoor or outdoor - with Gen Xers leading the way. However, compared to other options, most Americans, especially Gen Z and older generations, would likely return to outdoor venues first​.

“We have received an overwhelming number of comments from our members and followers on their desire to attend a live event or festival. As event organizers continue to get creative with outdoor events, drive-ins, and limited capacity events today and the growing prospect of a vaccine by early 2021, this survey supports the growing pent up demand for community and connection. The live event and festival industry will rebound quickly with proper protocols in place to keep attendees safe in 2021,” said Ed Vincent, Founder and CEO of FestivalPass.

“We are happy to leverage our real-time survey capabilities to help businesses like festivalPass better understand shifts in consumer sentiment and behavior as they plan ahead for 2021,” said Matt Conlin, Founder and President of Fluent. “Connecting with over 900,000 consumers daily via our owned and operated media properties, we capture unique insights and enable advertisers to make informed targeting and strategy decisions during this otherwise uncertain time.”

To see the full results of the survey and access more insights from Fluent, visit the Fluent Pulse (https://bit.ly/2TkeHA6).

About festivalPass
festivalPass is the world's first festival and live events subscription marketplace providing access to thousands of music, film, food and wine, art, sports, lifestyle, and tech and innovation experiences around the globe for one monthly fee. It was founded on the mission to inspire people to lead active and engaging lives every day by participating in live community events locally and globally. For more information visit: https://festivalpass.com.

About Fluent Inc.
Fluent, Inc. (NASDAQ: FLNT) is a leading performance marketing company with an expertise in creating meaningful connections between consumers and brands. Leveraging our proprietary first-party data asset of opted-in consumer profiles, Fluent, Inc. drives intelligent growth strategies that deliver superior outcomes. Founded in 2010, the company is headquartered in New York City.

MEDIA CONTACT:

For festivalPass:
Robert Zimmerman
Wise Public Relations
917-543-1046
festivalpass@wisepublicrelations.com

For Fluent:
N6A for Fluent
Fluent@n6a.com
401.464.1772

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