Must-Have Just the Cheese® Makes its Shark Tank Debut April 10th

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Find out why you need to be stocking your pantry with this delicious snack

David Scharfman, Owner & General Manager of Just the Cheese, on Shark Tank

“We decided to meet with the Sharks to see if we could take Just The Cheese to the next level. It’s currently the #1 cheese snack on Amazon, but we want to have it in more brick and mortar stores as well”, says David Sharfman, Owner & General Manager of Just the Cheese.

If you’re looking for a better, healthier snack, check out Just the Cheese which aired on ABC’s Shark Tank, Friday, April 10th.
 
Just the Cheese® is 100% Wisconsin cheese baked into bars and mini bites.  They are naturally low in carbs, gluten-free and only 75 calories per bar. While most “cheese crisps” are air-dried, Just the Cheese® is oven baked, caramelizing the cheese which results in a cheesier flavor and crunchier texture. 
 
Originally developed in the 1990’s during the Atkins diet phase, Just the Cheese was completely redeveloped in 2017. They started tweaking and updating the product formulation, packaging, and marketing messages, then listed the products on Amazon. With a new single-ingredient cheese formulation, Just the Cheese® is an oven baked snack that snack lovers can’t get enough of. No artificial flavors means they’re made with nothing but cheese! 
 
“We decided to meet with the Sharks to see if we could take Just The Cheese to the next level. It’s currently the #1 cheese snack on Amazon, but we want to have it in more brick and mortar stores as well”, says David Sharfman, Owner & General Manager of Just the Cheese. 
 
The bars are available in the following flavors:
--Aged Cheddar
--Grilled Cheese
--Jalapeno Cheese
--Mild Cheddar

The minis are available in the following flavors:
--White Cheddar
--Wisconsin Cheddar
--Grilled Cheese
--Jalapeno Cheese
--Garlic & Chive

Enjoy Just the Cheese in bars or mini bites that are delicious at home or the perfect portable snack on the go. 
 
About Just the Cheese®: Just the Cheese® has been family-owned company since 1991.  Located in central Wisconsin, their factory is built into a former middle school, and the owner’s office is the principal’s office. The town has a population of about 600, but the company employs around 260 people from the surrounding area. Just the Cheese® was invented by cheesemakers thinking the best part of a grilled cheese was the part that got crunchy in the pan, so they turned into a product.  Its relaunch took place on Amazon during Christmas of 2017, and exploded in 2018 as a Top 100 Amazon Grocery Product. Now they’re trying to get into stores all over the U.S.

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