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Mutually Human Announces Merger with Mirrorlytics, a Respected Data and Business Analytics Firm


News provided by

Mutually Human

Sep 07, 2022, 15:50 ET

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Mutually Human, a nationally recognized digital transformation and software consultancy firm, announced today that it has acquired Mirrorlytics, a respected data and business analytics firm headquartered in Grand Rapids, MI.

GRAND RAPIDS, Mich., Sept. 7, 2022 /PRNewswire-PRWeb/ -- Mutually Human, a nationally recognized digital transformation and software consultancy firm, announced today that it has acquired Mirrorlytics, a respected data and business analytics firm headquartered in Grand Rapids, MI. The two companies will combine under the Mutually Human brand (http://www.mutuallyhuman.com).

As a result of the merger, the combined organization will offer a broader set of solutions to its clients. The additional data analytics capabilities will directly enhance Mutually Human's efforts in digital transformation, workforce transformation, and the proper application of new and innovative technologies.

"Incorporating the Mirrorlytics team will enable us to help our clients harness their data for a better understanding of their businesses, their customers, and their employees - ultimately leading to improved business outcomes." -Jason Kuipers, President of Mutually Human.

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Along with the combination, the company has also announced three leadership team changes. Mark Van Holstyn, Mutually Human's founder, has taken a strategic role as Chief Technology Officer. In this role, Van Holstyn will be responsible for technology innovation and leading the delivery of custom software and automation solutions. Data and analytics initiatives will be led by Jordan Poortenga, founder of Mirrorlytics, as Vice President of Analytics. Jason Kuipers will lead the combined company as President, where he will be responsible for all day-to-day operations.

"We are thrilled by what this means for our clients," said Kuipers. "The pace of digital change our customers face is continuing to accelerate. Incorporating the Mirrorlytics team will enable us to help our clients harness their data for a better understanding of their businesses, their customers, and their employees - ultimately leading to improved business outcomes. It's a powerful addition to our already industry-leading software development and automation capabilities."

"We've built a talented team at Mirrorlytics. By bringing our two organizations together under a single brand, we'll provide even more depth to our data and analytics advisory capabilities and enhance our full-service software consultancy," stated Poortenga.

Century Technology Group, Mutually Human's parent company, managed the acquisition. Financial details of the transaction have not been disclosed.

For more information about Mutually Human, visit their website at http://www.mutuallyhuman.com

About Mutually Human
Mutually Human is a full-service software development and digital transformation consultancy that specializes in custom software, data analytics, and intelligent automation. Our U.S.-based team of technology strategists, business analysts, designers, engineers, and developers craft powerful, human-friendly software for organizations of all sizes looking to launch new digital products, identify processes ready for automation, or simply better understand their business. In short, Mutually Human works with clients to create and implement technology that people want to use, improves business outcomes, and empowers organizations to do more with less.

About Mirrorlytics
Founded in 2017, Mirrorlytics is a Management Consulting firm that specializes in Strategic Analytics. They provide analytical services that aim to help businesses develop a data-driven culture. Mirrorlytics work to align data-centered projects with strategic planning to ensure long-term goals are being met.

About Century Technology Group
Century Technology Group is a family office based in Grand Rapids, MI. The firm partners with proven operating leaders to provide growth capital, administrative resources, and managerial consulting to promising technology-lead businesses with strong core products, services, or capabilities. Their portfolio companies also include MindSpring, a global leader in digital content production, and Talent Strategy, a professional search and recruiting firm. For more information, please visit http://www.centurytechgroup.com.

Media Contact

Mary Kate Murnen, Mutually Human, 1 2488085273, [email protected]

SOURCE Mutually Human

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