MyMedLeads Helps a Leading Aesthetic Practice Cut Their Ad Spending in Half While Improving Their Close Ratio

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Personique in Austin, TX has seen dramatic improvement in all measurable lead metrics including advertising ROI, lead response time and the percentage of leads that convert to office visits and surgeries.

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Once we implemented MyMedLeads, we quickly saw that several of the lead sources – several of which we had been using for years – were not delivering positive results. By cutting them, we reduced our spending by 50%, yet saw our close ratio increase.

MyMedLeads, a leader in the development of lead management tools for the medical industry, has helped a leading aesthetic practice cut their ad spending in half while improving their close ratio. Personique in Austin, TX has seen dramatic improvement in all measurable lead metrics including advertising ROI, lead response time and the percentage of leads that convert to office visits and surgeries.

“We were spending upwards of $45,000 per month on various physician listing services to generate leads,” said Angelica Hesles, the practice manager at Personique. “But once we implemented MyMedLeads, we quickly saw that several of the lead sources – several of which we had been using for years – were not delivering positive results. By cutting them, we reduced our spending by 50%, yet saw our close ratio increase.”

Prior to implementing MyMedLeads, Personique was seeing a close ratio of 55% of raw lead to office visit. Once MyMedLeads was in place, the quality of the leads improved – and their close ratio jumped up to 65%. They also saw a dramatic improvement in their lead response time. Their fully weighted lead response time (this includes weekends, evenings and holidays) was 48 to 50 hours. Now, it is down to 3 to 4 hours (weighted) and during normal business hours it is under 8 minutes. Why is this important? A study by Lead Response Management proved that the practices who contacted the leads within an hour were seven times more likely to qualify the lead, than the practices who decided to contact the customers just an hour later and SIXTY times more than the companies who waited 24 hours or longer. Full integration with Personique’s EMR, Nextech, means that all patient and prospect data is auto populated – improving staff efficiency.

Hesles added, “We also had quite the a-ha moment when MyMedLeads clearly demonstrated that some staff were much more effective than others in turning calls and other leads into a consult. We use the call recording feature in MyMedLeads as an opportunity to train and mentor staff so that everyone who handles inbound calls does so in a way that bring in new clients as well as improving the customer satisfaction of current patients.”

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About MyMedLeads.com
A comprehensive lead management tool for the medical industry that captures, manages, and converts prospects to patients. The MyMedLeads.com tool helps manage all inquiries (online & phone) so that you capture virtually 100% of your prospects. It measures the key response time of your staff, offers text message reminders to prevent no-shows, provides ROI reporting on all marketing expenditures, generates online reviews of your medical practice and provides automated email campaigns per procedure to effectively nurture prospects. It easily seamlessly integrates with all leading EMR (Electronic Media Record) and PM (Practice Management) vendors so data is automatically populated eliminating the need for manual data entry. Call (844) 446-9633 to learn more.

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Dan Bruck, Media Relations Contact at MyMedLeads
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