The impact of music on the soul is something we intuitively grasp, but its impact on mental wellness is something we are still learning. Myndstream is leading that conversation on a global scale
MIAMI (PRWEB) September 20, 2022
The Global Wellness Summit (GWS), the most prestigious conference on the $4.4 trillion business of wellness, today announced a partnership with music-for-wellbeing leader Myndstream, a label that is home to award-winning artists with billions of streams. They will bring stunning performances and cutting-edge musical experiments to delegates each day of the conference being held in Tel Aviv, Israel from October 31 to November 3.
An experiential keynote from Myndstream’s Freddie Moross on the powerful impact of music on wellness will include a guest appearance by Derek Paravicini, an artist with autism whose dazzling piano improvisations have wowed audiences around the world. His YouTube videos have gathered millions of plays and his TED Talk has generated more than 1.6 million views. Adam Ockelford, professor of music at London’s University of Roehampton, and Paravacini’s teacher and mentor since he was five years old, will speak about music’s impact on autism.
Each day, Myndstream will present creative experiences with music designed for wellbeing. Palm Reading, the talented musical duo of Charlie Laubacher and Skooby Laposky, creates ambient compositions generated directly from plant life and natural environments–capturing plant biodata at an exact moment in time (whether their photosynthesis or water uptake cycles) to then give them a musical voice. These artists will unveil a musical and video performance aligned with the conference’s 2022 theme of “Open Hearts, Open Minds. Open for Business.” They will blend the “music” of plants from both the Israeli and Palestinian territories to illustrate nature and music as healers that transcend political and cultural divides.
The GWS named music for wellness a top global trend in 2020, and the experiments, platforms, apps and evidence have since spawned. Myndstream will bring their amazing talent, together with new ideas, techniques and technologies in music-for-wellbeing, to GWS attendees.
“When Freddie gave his closing keynote at the 2021 Summit in Boston, which included a performance from an extraordinary group of musicians, the audience erupted in a standing ovation, and I knew we had just ushered in a new era for the Summit,” said Nancy Davis, GWS chief creative officer and executive director. “The impact of music on the soul is something we intuitively grasp, but its impact on mental wellness is something we are still learning. Myndstream is leading that conversation on a global scale, and we’re thrilled to align with them to bring music fully into the Summit and the wellness world. I’m particularly struck by their commitment to using music to positively impact neurodiverse individuals and their families.”
“It’s a privilege and an honor for Myndstream to be the music partner to the Global Wellness Summit,” said Moross. “We are strong believers in the need for high quality, accessible interventions to support people’s wellbeing on a global scale–and now more than ever this requires robust validation. Therefore, we couldn’t be prouder to be associated with GWS, which is a catalyst for innovation and deep understanding in this incredible industry. We’re very excited to be able to contribute some wonderful music experiences. Hopefully we will be able to showcase in a visceral way the power that music can have within wellness, and spark some interesting conversations on how the audio sense could be used to unlock value around the industry as a whole.”
More about Myndstream and Freddie Moross: Myndstream creates music designed for health and wellbeing. Aiming to become the most validated and impactful music business in the world, Myndstream sits at the intersection between art and science. It draws on its incredible roster of critically acclaimed wellbeing musicians, and its extensive expert advisory network, to create the highest quality music-led wellbeing programs. Myndstream is aiming to elevate the audio quality in particular therapeutic environments, and has built an affordable and accessible streaming platform just for spas. Myndstream aims to leverage the knowledge of its parent company, Cutting Edge Group, the leading international full-service provider of music for the film, television and advertising industries, to create effective and impactful soundtracks for spas around the world. Keynote speaker Freddie Moross is responsible for developing Myndstream and other wellbeing-focused business propositions within Cutting Edge Group, such as Aybe, a community-centered platform that supports the wellbeing of neurodiverse (ND) families with evidence-based tools and knowledge.
More about Paravicini and Professor Ockelford: Paravicini is one of the most powerful music entertainers of his generation, yet he is blind, autistic and has severe learning difficulties. He began playing piano at age two and by age nine had performed a solo concert at the Barbican Centre in London. Dubbed “The Human iPod,” he has a staggering musical memory, with a repertoire of tens of thousands of pieces, all learnt quickly simply by listening to them. But he is also a deeply creative musician, famed for his unique improvisations: You will never hear him play the same piece twice. He’s been the subject of two high-profile TV series (Stan Lee’s “Superhumans” and Channel 5 UK’s “Extraordinary People”) and is the subject of Professor Ockelford’s book, In the Key of Genius: The Extraordinary Life of Derek Paravicini–currently being developed into a screenplay by David Seidler, who won an Oscar and Bafta for “The King's Speech.” Keynote speaker Adam Ockelford has authored over 20 books and his research focuses on how the human brain makes sense of music, particularly in people with exceptional musical abilities and needs.
Registration for the 2022 Summit is open.
About the Global Wellness Summit —The Global Wellness Summit is the premier organization that brings together leaders and visionaries to positively shape the future of the $4.4 trillion global wellness economy. Its future-focused conference is held at a different global location each year and has traveled to the United States, Switzerland, Turkey, Bali, India, Morocco, Mexico, Austria, Italy and Singapore. GWS also hosts other virtual and in-person gatherings, including Wellness Master Classes, Wellness Sector Spotlights, Investor “Reverse Pitch” events and Global Wellness Symposiums. The organization’s annual Global Wellness Trends Report offers expert-based predictions on the future of wellness. The 2022 Summit will be held in Tel Aviv, Israel from October 31 to November 3.