Mystery Ranch Partners with Vertebrae to Deliver Premium Web-Based 3D and Augmented Reality (AR) Shopping Experiences

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Rugged gear manufacturer uses high-fidelity 3D and AR to showcase sturdiness and attention to detail; 90% of shoppers who use these features make a purchase

Vertebrae’s technology platform streamlines the entire process, from the creation, distribution and management of 3D and AR assets to analytics that ensure we are meeting our goals.

Vertebrae, a technology innovator in interactive 3D and AR commerce solutions, today announced a new partnership with Mystery Ranch to deliver immersive shopping experiences that boost engagement and purchase confidence across all channels. Using Vertebrae’s patented 3D and AR technology, Mystery Ranch is now able to offer superior 3D and AR visualizations of its rugged heavy-duty backpacks, enabling shoppers to view features and size products in context directly from the web browser - no app or download required. Since unveiling these new immersive features, Mystery Ranch has seen 10% of its site visitors engage with 3D and AR, and 90% of them go on to make a purchase.

“Mystery Ranch builds the best load-bearing equipment in the world, and 3D and AR is the ideal way to demonstrate that value online, especially given the high quality of the 3D assets,” said Vince Cacace, CEO of Vertebrae. “First responders, military personnel, mountaineers, and many more who rely on Mystery Ranch’s products to best suit their missions can now explore them in real-life context -- from any device or browser, with no app required. Thanks to the 3D and AR features, Mystery Ranch is eliminating guesswork and saving customers valuable time, driving conversion and instilling trust in the brand.”

Visitors to the Mystery Ranch Web site can access 3D- and AR-enabled products through an immersive category navigation link at the top of each page, as well as via a home page promotion. Once on the product page, clicking a “View in 3D and AR” icon gives shoppers immediate access to an interactive 3D image embedded directly on the page, with a prompt to “drag to rotate.”

Thanks to the unprecedented quality of the 3D images, viewers can not only rotate and flip the 3D model to view an item from every angle; they can also zoom in to examine features such as closures, materials, and special-purpose pockets, all without leaving the product page. Using those same high-caliber 3D images, a “View in AR in Your Room” button connects to AR capabilities through the shopper’s cell phone camera that displays a true-to-size model in the shopper’s environment, presenting an accurate sense of product proportions and dimensions.

Selecting Vertebrae’s cutting-edge technology aligns with Mystery Ranch’s commitment to innovation, both in the design and materials of its products and in the features shoppers can access online to help them select the right items. Mystery Ranch plans to expand its 3D and AR offerings in the year ahead, and to take advantage of potential syndication opportunities to social media and search engine feeds.

“From a user experience perspective, it was important for us to help individuals who can’t physically touch and try the products make more educated decisions, and Vertebrae’s 3D and AR capabilities help us to do that,” said Ryan Holm, Director of Marketing at Mystery Ranch. “Vertebrae’s technology platform streamlines the entire process, from the creation, distribution and management of 3D and AR assets to analytics that ensure we are meeting our goals. Through our partnership, we’re now able to offer standout shopping experiences making our products more accessible, while boosting confidence in purchase decisions.”

Founded in 2000 by veterans in the outdoor equipment industry, MYSTERY RANCH is committed to building the finest load-bearing equipment in the world. MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more information, visit

About Vertebrae
Vertebrae provides 3D & augmented reality (AR) commerce solutions for the world’s largest retailers. Vertebrae’s technology enables web-based 3D & AR product visualization and try-on experiences that drive measurable results. The end-to-end platform makes the process of 3D asset creation, management, deployment, and reporting easy. Vertebrae’s clients include Crate and Barrel, Toyota, Herschel Supply Co., Facebook, Coach, CB2, and many more. Vertebrae is headquartered in Santa Monica with offices in Austin. For more information, visit

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Renee Newby
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