NACS, Koupon Media Form Strategic Partnership

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The new partnership redefines convenience by providing new consumer behavior insights that go far beyond the sale.

Koupon Media is proud to partner with NACS, the organization that has led the development of and ushered new technologies into the c-store industry for more than 60 years - Brad Van Otterloo, CEO at Koupon Media

NACS has announced a new strategic partnership with Koupon Media, the largest mobile offer platform and consumer insights engine in small-format retail. The agreement accelerates the use of digital promotion technology within the convenience store industry, specifically related to mobile technology and couponing.

Through the partnership, NACS will leverage Koupon Media’s leading promotion technology, CPG-funded offer content, and promotion insights tools to further the success of digital offers in convenience stores.

Koupon Media leverages mobile commerce standards created within Conexxus, the industry’s standards and technology organization, to achieve revolutionary efficiencies in promotion distribution and management.

The insights developed from this partnership will join a growing suite of NACS research, benchmarking and consulting tools that includes the NACS State of the Industry Summit, NACS State of the Industry Compensation Report®, NACS State of the Industry Report® and the Convenience Tracking Program.

“Koupon Media is already considered the leading provider for the validation, redemption and reimbursement of digital promotions in the convenience retailing industry,” said Brad Van Otterloo, CEO at Koupon Media. “Our team is proud to partner with NACS, the organization that has led the development of and ushered new technologies into the c-store industry for more than 60 years.”

“We believe our partnership with Koupon Media can be game-changing in how retailers develop mobile offers and help source additional CPG brand marketing funds for the c-store industry,” said Henry Armour, NACS president and CEO. “Koupon Media’s reach, paired with its innovative technologies and standards-driven approach, will allow convenience retailers to learn from cutting-edge technologies to deliver convenience.”

About NACS
NACS advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. The U.S. convenience store industry, with more than 153,000 stores nationwide selling fuel, food and merchandise, serves 165 million customers daily—half of the U.S. population—and has sales that are 10.8% of total U.S. retail and foodservice sales. NACS has 1,900 retailer and 1,800 supplier members from more than 50 countries. For more information, visit

About Koupon Media
Koupon Media is the largest promotion network and consumer insights engine in the convenience store industry. Koupon connects over 40,000 c-store retailers with the world’s largest CPG brands to launch digital campaigns that grow sales. Offers delivered in the Koupon Network are powered by Koupon’s AI-driven insights engine which leverages over 10 billion consumer data points. Since its founding, Koupon has delivered more than 4 billion offers leading to more than 300 million store trips across its network. Today Koupon powers promotions for 30 of the top 50 c-store chains in the United States. For more information, visit

About Conexxus
Conexxus is a non-profit, member-driven technology organization dedicated to the development and implementation of standards, technologies innovation and advocacy for the convenience and fuel retailing industry. Conexxus membership collaborates on key present and future industry challenges and innovations. Its efforts improve profitability by reducing the cost of IT ownership and improving the competitiveness of our members. For more information, visit

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Julia Hines
Koupon Media
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