NAIFA Expands Its Leadership in Life Institute (LILI) Product Line

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The popular leadership development product line now includes an online cohort program option to allow NAIFA members to participate regardless of geographic boundaries.

The addition of the online LILI program will allow more NAIFA members to participate and graduate from the LILI program, but also fits nicely into the NAIFA 2025 Strategic Plan’s aim to be more inclusive.

The National Association of Insurance and Financial Advisors (NAIFA) is proud to announce the general availability of its online version of the Leadership in Life Institute (LILI) program. The online version of LILI is a new extension of the product line that allows for participants to undertake the six-month program without the need to travel.

“We celebrated LILI’s twentieth anniversary in 2020—right in the middle of COVID,” explains Brad Tapscott, CFP, ChFC, CRPC, NAIFA’s LILI Committee Chair. “LILI has traditionally been delivered in a small group setting that would meet in-person monthly for six months. COVID put a stop to all LILI classes due to the in-person requirement. When we realized that travel was not going to be possible for the immediate future, the LILI Committee got to work on creating a new online version that could be delivered with the same impact and intensity.”

The small cohort group will remain as a cornerstone of the instructional design plan, but now, members may participate from anywhere in the United States, Guam, or Puerto Rico.

“The addition of the online LILI program will allow more NAIFA members to participate and graduate from the LILI program, but also fits nicely into the NAIFA 2025 Strategic Plan’s aim to be more inclusive. Taking away the geographic boundaries will especially benefit members that are in large-land states where a traditional in-person class would not have been feasible,” stated Kevin Mayeux, CEO of NAIFA. “This new addition to our professional development portfolio is just another example of NAIFA’s ability to innovate in a rapidly changing marketplace to continue to deliver real value to its members.”

The first online LILI class will be held beginning in May 2021. Each month a new cohort group will kick off its six-month program. All LILI graduates are included in an exclusive LILI Alumni Networking group and meet together during NAIFA’s annual professional development conference, Performance+Purpose.

To learn more about the LILI program, please visit: https://tdc.naifa.org/lili

ABOUT NAIFA: The National Association of Insurance and Financial Advisors is the preeminent membership association for the multigenerational community of financial professionals in the United States. NAIFA members subscribe to a strong Code of Ethics and represent a full spectrum of financial services practice specialties. They work with families and businesses to help Americans improve financial literacy and achieve financial security. NAIFA provides producers a national community for advocacy, education and networking along with awards, publications and leadership opportunities to allow NAIFA members to differentiate themselves in the marketplace. NAIFA has 53 state and territorial chapters and 35 large metropolitan local chapters. NAIFA members in every congressional district advocate on behalf of producers and consumers at the state, interstate and federal levels.

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Mark Briscoe
NAIFA
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